Click To Edit Doing Femto Right: Master Title Style Replicating WiFi’s Success with Femto

Ritesh Bansal Kumar
Solution Architect Worldwide Service Provider Mobility Center of Excellence

MWC-2010 Presentation

© 2010 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

NDA Presentation

1

Inc.Successful Wireless Technology Successful Technology High Data Speeds and Capacity Ubiquity Cheap Wi-Fi Femto Strengths Full Mobility with Macro Reliable and Secure Power Efficiency Licensed Spectrum Management of User Experience Enables Managed Environment* Wi-Fi + Femto = Unbeatable Combination MWC-2010 Presentation © 2010 Cisco Systems. Cisco Confidential 2 . All rights reserved.

Service bundling • User willing to pay premium MWC-2010 Presentation Balance Femto Positioning to both sides of the equation. Inc.Femto Positioning Complements Macro • Improved Coverage for users • Cost Efficient Backhaul Model • Willingness to pay and how much? Personalized Experience • New Revenue Streams • Creates stickiness. All rights reserved. Cisco Confidential 3 . © 2010 Cisco Systems.

Cisco Confidential  Context Aware Services  Auto-provisioning and Centralized Management  RF Interference and Self-Healing  Policy and Security  Varied Home Network Environment 4 . Inc. All rights reserved.Femto Drives Communication Convergence Home Enterprise Macro Hotzone MWC-2010 Presentation © 2010 Cisco Systems.

Cisco Confidential Pervasive Devices and Clients 5 . secure • Enterprise Experience: Integrated Workforce Experience. Home Remote. Scale Reap the Benefit – Economies of Scale MWC-2010 Presentation © 2010 Cisco Systems. All rights reserved. Gaming: Real-time. Inter-operability • Usage Expansion: E. Home Remote Control by working with low power devices • Ecosystem: Smart devices. Set-top box.. Inc.Operators have Unique Differentiators to Make Femto More Successful Killer (Technology) Application Consumer Value – What is missing today? Enterprise Follow the Money • Thoughts: • End-user Presence • Simplified home networking • Home Machine-2-Machine.g. DSL. Visitor Experience • Managed SMB: Additional revenue stream • Open APIs: Let people innovate • Density increase with LTE: Coverage solution with smaller cell-size • Focused areas: Cruise. seamless coverage with wide area • Ecosystem Collaboration: Efficiencies to bring price down. Integrated with Wi-Fi. Emergency • Framework Exists: Support on all phones.

devices and content. MWC-2010 Presentation © 2010 Cisco Systems. Inc. This requires an architecture play integrating existing network. All rights reserved. Cisco Confidential 6 . Using Femto to focus on user experience will provide operators with key differentiation. Cisco is leveraging its strengths in all these areas to enable operators to offer unified user experience.Summary Operator with combined strategy for licensed and unlicensed spectrum will have most optimum cost. home. enterprise.

More on Cisco SP Mobility @ http://www. Cisco Confidential 7 . Inc.cisco.com/go/mobile MWC-2010 Presentation © 2010 Cisco Systems. All rights reserved.

Join the Cisco Service Provider Mobility Community  Collaborate and communicate with Mobility industry leaders  Find answers to business and technology questions  Participate in user-driven discussions and learn from peers and experts worldwide  Share unfiltered opinions and perspectives  Stay up-to-date on the latest industry news. All rights reserved. Inc.myciscocommunity. trends and buzz Webcasts Discussions Polls Blogs Social Media News Demos Online Collaboration Resear ch 8 www. Cisco Confidential .com/community/service/spmobility MWC-2010 Presentation © 2010 Cisco Systems.

Mobility Is Not Just Mobile… … Its about Experience MWC-2010 Presentation  Cisco Mobile Solutions for Service Provider http://www.html © 2010 Cisco Systems. Inc.cisco. Cisco Confidential .com/en/US/netsol/ns523/networking_solutions_market_seg 9 ment_solution. All rights reserved.