You are on page 1of 12

Carriann Marsden

Business functional areas

Business functional areas Marketing and sales Human recourses operations Administration Business functional areas Customer services Research and development Finances .

maternity leave etc« Thorpe park have to make their park in tact so their employees are happy with their working conditions. Thorpe park would fire people because they were late all the time. Thorpe would give you promoting from jobs with small responsibilities to bigger more important responsibilities. problems and other things the boss might need to know. their team. Making sure employees can work safely without injury or hazard. firing and keeping staff or because they cant afford to pay for staff anymore. Thorpe park advertise jobs on their website. Thorpe park have meetings once a week so they can update their other employees and bosses on news. Training development and promotions: learning to do something new either inside or outside the work environment and getting rewarded for hard work allowing them to take up a higher position for more money. Sick pay. Employee organisations and unions: joining and organisation to get something done.human resources ‡ ‡ ‡ Recruitment and dismissal and retention: hiring . and working with unions who are there to protect employee rights and requests. pay. ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ . Health and safety: making your working conditions and safe and germ free. rude to customers. They keep the job fun so their employees stay working with them. Thorpe park make staff sign a contract so they get what they deserve. Ad-hoc Training: Team Building First Aid at Work Seasonal Team Leader Time Management Briefing Workshops Train the Trainer Communication Workshops Motivate to Retain Workshops Thrilling Service Workshops (Refresher on customer service) All the training that is carried out at THORPE PARK is done with the individual. Thorpe park have to make sure their park is safe for workers and customers in case of an emergency. hours or work. holidays. Working conditions: giving you everything you need at work. smoking on site or just not doing their job. the business and our guests in mind. wages. Thorpe park staff are sent on a training course before they start their job to make sure they are hiring them for the right job. eg: a rides mechanic would have to go on a mechanical course before they start their job. Thorpe park have a head of each union and they meet up once or twice a week to make sure everything is running okay.

if they know how much money they got they can make future plans. He makes sure that we invoice all our trade clients and that they pay us what we are owed. eg: invoices. ‡Preparing accounts. makes sure that Thorpe Park as a business gets paid and that it pays all its bills on time. Rachel lord analyses the costs of the business alongside Charlene Essex. ‡Preparing wages and salaries is how much you get paid. revenue or loss there is. ‡A management account is where you find out how much profit. who organises the finance team¶s. The ledgers team under the control of Shelagh Leslie. ‡Obtaining capital and rescores. finance accounts for share holders and inland revenue. ‡Inland revenue is where you work out how much tax you owe the government. who reports on how many guests have come into the park and how much they have spent in comparison to the budget. Thorpe park will have their employees meet up with their managers so they can plan things they are going to do and check account balances so they get permission to spend their money on certain things. eg: money for expansion or to pay for resources such as equipment and materials. .Finance ‡Concerned with money and future plans. Like a demand for payment. reporting to her is Russell sturges. Finance director kelie perciy-quinell is responsible for the strategic financial direction of both Thorpe park and Chessington world of adventures and zoo. Roger Cobbledick controls the sales ledger. management accounts. Thorpe park have to pay a large amount of money to the government and they have to keep a record so they know exactly how much they have paid. ‡An invoice is something that a company will send you if they want to be paid.

Production ‡ ‡ Ordering (often buying) stocks of raw materials from approved suppliers. eg: Thorpe park will have meetings to tell their managers that they need them to order new stock if they are running low on something. Eg: Thorpe park will hire builders to make and assemble their new rides. Checking the quality of the product through the production process. Eg: Thorpe park will have meetings to discuss if machines are working right and if there has been an absence in their employee schedules. Thorpe park only make things that the are going to use or sell inside the park. Eg: Thorpe park will send out engineers to check all their rides are working correctly and if they aren't fix them. eg: Thorpe park will have people going round the park running tests on the machines and making sure if they are not working properly that they fix them quickly. Also making sure that if they are building things that they have all the things they need and that making it is running smoothly. ‡ ‡ ‡ ‡ ‡ . Producing and assembling the finished product. Packing and storing the final products before distribution. Storing and checking the stock of raw materials. Checking production is running on schedule and resolving delays or problems. Eg: Thorpe park would order the materials the need to make a new ride or they might order the food and tickets they sell inside the park. Planning production schedules to maximise machine capacity and staff levels.

Producing and distributing publicity materials such as catalogues and brochures. posters and online. . radio. updating and promoting the company website so it is always up to date. online and face to face. press. Analysing market research responses and advertising senior managers of research and implications. Make sure it looks great. They take your personal details so they can send you mail and emails on new offers and adverts. Selling tickets. direct mail. Thorpe park use a survey to find out what people like about their park and what they could improve on. trade shows. talks.Marketing and sales ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Carry out market research to obtain feedback on potential and existing products and / or services. Eg: five pounds off with your next visit to the park. Preparing quotations and estimates for customers. Promoting products and services through a variety of promotional methods. Advertising . Organising sales promotions. Selling the product on the phone. exhibitions. food and other things. They go to their managers to make a change or suggestion. eg: tv. Obtaining and updating a profile of existing customers to target advertising and promotions appropriately. Responding to customer services. online. and exhibitions. radio. sponsorships. Designing. Getting the price before you decide to go. Answering phone calls. on the back of the ticket. Making the leaflets and catalogues to send and / or give out. billboards. Thorpe park use tv.

for school trips only Thorpe park offer peek and off peek pricing. OAPS. Price: Competition based pricing. Eg. it looks at what customers are willing to pay at certain times in certain situations. Large groups. this is a brand image they have created. The price is set to be fairly similar to avoid price war between these organisations.Thorpe park look at what is going on in the market while setting their prices. o o . students. stealth. ‡ ‡ ‡ ‡ ‡ o o o Product: To help recognition. eg: saw.Thorpe park is influenced by rivals when setting prices (eg: Alton towers and Chessington).people go to Thorpe park for the thrilling rides.if customers recognise a brand they might trust and buy it. Discounts . Peakhigher prices when the park is busy. Eg. colossus. Peak and off peak pricing.The 4p¶s product and price. shockwave and many others. Market orientated pricing. To create brand loyalty. To make a product different.Thorpe park as a brand looks to attract ³Thrill seekers´. off peek. OAP¶s.Marketing.Thorpe park offer discounts on their normal prices. big group and families.if people go to Thorpe park once and enjoy it they are most likely to go again To develop a brand image.lower prices to encourage more visitors. schools.

The location has many benefits for thorpe park . Direct Marketing. PR Promotions and Combination offers ( Thorpe park and anchor butter). 2. Promotion : Advertising ± this involves the publishing. newspaper both local and national. area to expand if needed. internet. They give the media information ( press release) that is then portrayed to the public.telemarketing. air.selling scary masks and glow sticks. radio. Public relations. Eg. posters newspapers.Marketing ± the 4p¶s place and promotion o o o o Place : Thorpe park is located on the outskirts south west of London close junction 12 on M25.used to encourage people to buy products. TV. Sales promotions. Discounts. large customer base. Money off vouchers.Thorpe park wants a good image with the public.direct mail.involves sending information to customer homes 1. Personal selling. o o o o o o . this is face to face selling.Large workforce available. aim to get a short term boost in sales. magazines and public transport. train).send letters to people through the post. Example: Fright nights. Competitions. good transport link (roads. This can be TV.direct sale over the phone.Thorpe park use special selling at specific events. It is one of the most common promotional techniques. display and broadcasting of information about products and services.

Site maintenance excluding the ride areas. Potential modifications to your product or service and assess whether such changes are realistic . Landscape construction and maintenance. Thorpe park make sure each ride is safe and making sure that people enjoy it. they must also look at things they can improve things that it already does. New products or services and assess whether they would be commercially viable. Community relationship. the landscape and the way it looks . Improve lockers.Research and Development ‡ The initial stage involves looking at the current and future needs of both customers and suppliers . like food serving. customer service and ride safety etc« ‡ ‡ ‡ . Lockers. Thorpe park does this by running online surveys on their website to see what their customers think they should do about something . build land because its on an island.getting their feedback. rides and areas around rides. asking for their views and perhaps carrying out independent market research. New land construction. queuing. Thorpe park consider to develop things like Development and future planning. Improvements to business processes that will benefit customers.

Thorpe park will have an office where they answer their phones and take messages for the managers. Researching information. spreadsheet and presentation packages. like sending out letters. and may need calculations done in spreadsheet and may need to make presentations on PowerPoint. Thorpe park will have many things to reply to such as invoices. Making travel arrangements. Thorpe parks office will purchase a certain amount of stationary to last them. fax and email. Organising meetings and preparing meeting documents. for things such as school visits and staff meetings.Administration ‡ ‡ ‡ ‡ ‡ Collecting. If Thorpe park have a visitor they will make sure the visitors have a visitors and that they can get through the barriers for free on their way in. such as PowerPoint. Thorpe park don¶t really sell much outside the park. Preparing documents using word processing. They will only need stationary for meetings and assessments of the rides and stuff. replying to letters and sorting mail into categories. Thorpe park will have a main office where they keep records of things like dates they get rides and when they break down so they can run a scheduled check on them. distributing and dispatching the mail. such as interviews or sales conferences. Sending and receiving messages by telephone. Thorpe park will have managers that will need things wrote out on word. They use their website to get out the word of new events and sales. bills and just general mail. Thorpe park have a bus going from certain places taking passengers straight to the park. ‡ ‡ ‡ ‡ ‡ ‡ . Thorpe park will need to research new things such as new rides then they will have to check if they can afford to pay for them and if they have the room to present them in the park. Purchasing supplies of office stationary and equipment. They will also reply to them also fax¶s and emails will be replied to. Making arrangements for visitors. Responding promptly on enquiries. Storing and retrieving paper and electronic records. this is also a way of them making a little bit of extra money. Thorpe park will have a department that will handle all their mail. Making arrangements for events. Thorpe will need to arrange meetings for the head of each department so they can update others on new ideas and queries.

Solving customer problems. arranging for repairs or for spare parts top be obtained and fitted. using customer feedback to improve customer services and satisfaction. Thorpe park will take a record of all the complaints and make notes of how they resolved it so that they can use them as help for the future. they have their own mechanics that run weekly checks on their machines and repair them. long queues and noise to people who live around Thorpe park. including replacing damaged goods. Thorpe park each year will order some spare parts so if something breaks they can replace it as soon as possible but if it does come to them running low on things they will have to order the parts in from a company and wait for them to get delivered.Customer services ‡ ‡ ‡ ‡ Answering customer enquiries about products and services. But I love Klarissa very much ‡ ‡ ‡ . Providing after-sales service. Dealing with customer complaints according to company procedures. Analysing records of customer complaints to resolve problem areas. Thorpe park will help their customers if they have a complaint but if it is none of their business or is too personal Thorpe park will have no choice but to escort them from the park. Providing specialist information and advice to meet customer needs. Thorpe park have an office where they will have an information kiosk so that people can come and ask questions. Thorpe park have boards inside the park with maps. Thorpe park have an office where any customers that have any problems can go to seek advice. toilets and information offices . and other information customers may need while inside the park such as where there are first aid kits. Thorpe park have a research team so that they can think of ideas to resolve customer complaints such as lost property. etc.

Be prepared.you are part of the show. your presence can bring the attractions µalive¶. Appearance counts. Positive thinking.for unexpected emergencies and know how to handle the situation.you are in the entertainment business show that you enjoy your job. Fun. fun.work together and use your talents to your best.know the park and be ready to answer questions. Winning team. Excuse me?. fun.take the initiative.you are on the show look the part to meet our visitors. Warm welcome.the key to successful Merlin entertainments group attraction First impressions. Litter. make suggestions to make your attraction even better.is everyone's problem so take pride in your site.are lasting and our visitors will remember the impression you give. . Stars of the show. The Merlin entertainments group encourages all staff members to consider the following rules when dealing with customers.Customer services ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Thorpe park is part of the Merlin entertainments group.