You are on page 1of 24

Cisco Systems

BN002 - IT Business Management presentation


Tariq Clarke
Tanya O’Reilly
Chris Robinson

Aim and content of presentation • History • Products. threats (SWOT) • Main competitors • Business strategy . opportunities. services and technologies • Financial wealth • What makes them unique • Strengths. weaknesses.

is an American multinational technology company • Develop data networking equipment and internet infrastructure technologies .Introduction – About Cisco • A world without the Internet 20 .25 years ago • Data networks have slowly expanded and been repurposed • Cisco Systems Inc.

CA • Multi-protocol router invented to deal with disparate local area protocols • Current CEO Charles H. San Jose. “Chuck” Robbins .History Overview • Name “Cisco” is derived from the city name San Francisco • Founded in 1984 by Husband and wife Len Bosack and Sandy Lerner • HQ still located to this day 170 West Tasman Drive.

000th patent • 2015 Charles H.5 million units in 5 years • 2008 Launches Nexus 7000 data center switch • 2009 Unified computing system (UCS) combining virtualization and storage access • 2013 Awarded 10. Valuation $224 million • 1993 Buys Crescendo Com Ethernet Switching company. “Chuck” Robbins appointed CEO server. one of most successful products.History Timeline • 1984 Cisco is Founded • 1986 Released first product AGS Router (supported TCP/IP) • 1990 Cisco goes public. • 1994 Buys inventors of Ethernet switching company Kalpana • 1995 John Chambers became CEO • 1999 Invest in VOIP. switching . claims voice will be a free service on data networks • 1999 Launch catalyst 6500 enterprise Ethernet switch most important product since its first router • 2004 Introduces ISR for branch offices. sold 7.

and ecosystem partners” . investors.Cisco corporate overview and resources | the network. 2015 . employees.Mission Statement “Shape the future of the internet by creating unprecedented value and opportunity for our customers.

Products & Services • Cisco have several products from routers to switches • They do not supply Services Directly • ISR's and Catalyst Switches most Popular in Universities • Cisco’s 2960 series of Catalyst switches are very popular in enterprise markets & branch office networks .

Router & Switches .


Fortune 500. (2015) .35 • Ranked 60th largest company and 15th most valuable brand • Ranked 214th in the Fortune Global 500 based on annual revenue .Financial Ranking (Worldwide) • Cisco Systems Market Cap was $139 Billion in the 4rt quarter • 1st quarter 2016 it was capped at near $133 Billion • Average share price $26.


What makes Cisco Unique? .

What makes Cisco Unique? •Cisco Networking Academy •Offer a variety of networking qualifications. . •Graduates with Cisco certification are more attractive to IT companies •Sectors such as Government & Military prefer Cisco certified technicians.

What makes Cisco Unique? • Leading Market Share • Keep a minimum market share of 40% • Will move out of set market if share is below 20% .

What makes Cisco Unique? •Early Success in emerging markets •Expanding investment to China & India. •Invest in new & innovative technology. .

• High reliance on outside vendors to sell products • Hires employees only with a Cisco certification • Only focused on networking market OPPORTUNITY THREATS • Data Mining • Cloud Computing • Data Intensive Applications • • • • Major competitors / producers The lack of physical infrastructure The lack of initiative Hackers .SWOT STRENGTHS WEAKNESS • Longevity and Innovation • Cisco Academy and training program • Partner employment of Cisco-qualified personnel • Partnerships with global / local companies • Large financial backing • Dominance of the enterprise networking market • Acquirement of rival companies and resources  • Hybrid cloud networks and security • High pricing compared to competitors • Limited consumer products with more emphasis on the business sector.

Who are Cisco’s key competitors • Cisco’s competitors are many. . but we will look at the top 5 in our perspective and they are as follows: o Juniper o Alcatel-Lucent o HP o Aruba o Polycom.

• They sell huge amounts of smart networking gear to giant broadband providers.Target Market • Cisco’s target market is mainly aimed towards the enterprise segment of the networking industry. • The company Cisco itself is oriented towards high end companies rather than individuals. . cellular carriers and massive telecoms.


.Leaders! • Always at the cutting edge of data networking o Technologies o Infrastructure o Current demands • Cisco Academy qualifications • Incentive for partners a factor when buying Cisco equipment or employing staf .Leaders or Followers?..

• Cisco's academy is unique. • They have a wide range of products and services.• Cisco continue to shape the future of Internet connectivity. • Even with so much competition. they still manage to stay ahead of the curve. .

Questions .

Available at: https://www. • Duffy.networkworld.pdf (Accessed: 23 February 2016) • Jessicaoscar (2014) Share. • Certifications .html (Accessed: 27 February 2016).html (Accessed: 11 February 2016).com/article/cisco-can-it-win-enterprise-data-center-turf-war/ (Accessed: 22 February 2016).com/c/dam/en_us/about/ac79/docs/innov/IoE_Economy. Available at: http://customerthink. • Cisco (2013) Available at: (2010) Cisco’s top 10 J. (2015) Cisco: Can it win enterprise data center turf war? Available at: (Accessed: 9 February 2016).zdnet.Timeline (2015) Available at: . Available at: http://www.References • Cisco corporate overview and resources | the network (2015) Available at: http://newsroom. • Dignan. (2016) Secrets of success: How Cisco outlasted its competitors. • & Certifications (2015) Available at: (Accessed: 22 February 2016).ie/the-history-of-ciscotimeline/ (Accessed: 12 February 2016). • The history of (Accessed: 11 February 2016).