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CAREER LAUNCHER & ARCHIES GREETINGS Marketing Assignment

Submitted by: Arijit & Group
Pradnya Shirley Ann Sunanda Ratha Isha Pandit Purnima Oka Swapnil Deshmukh Arijit Dey

Market Segment and Target Market – Archies Gallery MARKET TARGET MARKET SEGMENT Greetings & Gifts purchasers for personal purposes (Physical & Online) – •Adolescents (13 – 19 yrs) •Young Adults (20 – 35 yrs) •Adults (above 36 yrs) Corporate Gifting (Physical & Online)– •C2C •B2C •B2B TARGET SEGMENT Greetings & Gifts purchasers for personal purposes (Physical & On-line) – •Young Adults (20 – 35 yrs) Corporate Gifting (Physical & On-line)– •C2C •B2C People who want to send Individuals who gifts and non.want to purchase verbal greetings greetings and gifts & wishes .

Departments TARGET SEGMENT Test Preparation for High School & UG student – Business & Hotel Management Law Engineering & IT Mainstream Education – Schools – Parents looking for quality school education for children Institute for Professional Courses – Young graduates with Entrepreneurial sprit looking for MBA Test Preparation for Civil Services – UPCS State Public Commission Test Preparation for Bank Jobs – Clerical Skill Schools for – Pre-hire Training for Graduates finishing school Livelihood Skills Training for Unemployed and self-employed People who want to prepare for Govt.Market Segment and Target Market – Career Launcher MARKET People who want education/ Job & Skill building TARGET MARKET Students who want higher education from premier institutes Parents who want quality basic education for their kids SEGMENT Career Counseling Services and Test Preparation for High School and UG level students for Higher Education – Business & Hotel Management Law Engineering & IT CA Fashion Design CBSE Board Exams XII Mainstream education – Schools Colleges Institute for Profession Courses Test Preparation for Civil Services – UPCS State Public Service Commission Test Preparation for Bank – PO Clerical Skill Schools – Pre-hire Training Livelihood Skills Program Vocational Training at – Institutes Corporate Govt. Corporate and Govt. Jobs People. who want to develop individual’s skills .

http://www.Appendix – I: Research Sources .archiesonline.Archies ARCHIES FINANCIAL STATEMENT – JUN 11 Archies .Financial Statement ARCHIES As a SUPERBRAND – Ref.com/gateway/archies_superbrand_article.php Archies SuperBrand.html ARCHIES Franchise Brochure Archies Franchise Brochure .

html http://www.com/watch?v=feQYl7f4Hyo Ads: http://www.com/civils/ourPrograms.com/ http://www.youtube.in/index.youtube.html http://www.html http://www.info/2008/05/27/funny-career-launcher-ad/ http://www.com/2010/02/01223827/Career-Launcher-to-open-250-ne.in/about_us.com/school_testprep/bba/index.php?option=com_content&view=article&id=34&Itemid=37 http://www.com/individual/individual.html http://www.youtube.com/watch?v=np1Y-jzm4-E http://www.com/ http://www.careerlauncher.Matter: http://www.livemint.careerlauncher.ankurb.com/school_testprep/hm/our_programs.html http://www.clef.com/bankclerical/ http://www.com/watch?v=Wiy8ws2FiIk http://www.clskillschool.iwsb.careerlauncher.careerlauncher.youtube.com/cpt/ http://www.careerlauncher.indusworldschool.html http://www.careerlauncher.com/user/CareerLauncherMedia?blend=7&ob=5 .