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Market Share Leadership
100% 80% 60% 40% 20% 0%

Security

100% 80%

Digital Video: IPTV

100%

Switching: Modular/Fixed

Cisco

32%

Cisco/SA

62%

80% 60% 40% 20% 0%

Cisco/SA

60% 40% 20% 0%

70%

100% 80% 60% 40%

Voice

100% 80%

Wireless: LAN

100%

Storage: Area Networks

Cisco 20%
0%

33%

60% 40% 20% 0%

Cisco

56%

80% 60% 40% 20% 0%

Cisco
Web Conferencing

34%

100% 80% 60% 40% 20%

Routing: Edge/Core/Access

100% 80%

Networked Home

100% 80%

Cisco

54%

60% 40% 20% 0%

Linksys

25%

60% 40% 20% 0%

49%
Cisco/WebEx
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0%

Market Share Leadership 34% 49% 54% 62% 56% 25% 70% 32% 33% Only company with leadership across all segments Integration as sustainable competitive advantage © 2010 Cisco and/or its affiliates. All rights reserved. Diverse product portfolio for long-term stability Cisco Confidential 3 .

Cisco Confidential 4 .9B 2% Y/Y EMEA Q1 FY12 Fiscal Revenue by Geography © 2010 Cisco and/or its affiliates.Total $11. All rights reserved.6B 4% Y/Y Americas 5% Y/Y $1.8B 11% Y/Y APJC $2.3B $6.

play and learn. Chairman and CEO.The Network as the Platform… “Cisco’s strategy is based on catching market transitions—the market transitions that affect our customers. With the proliferation of video and collaborative Web 2.” John Chambers.0 technologies. Cisco Confidential 5 . All rights reserved. live. the network continues to evolve from the plumbing of the Internet— providing connectivity—to the platform that will change the way we work. Cisco © 2010 Cisco and/or its affiliates.

0 Network as Platform Network of Networks Data/Voice/Video All in One: 1997 © 2010 Cisco and/or its affiliates. All rights reserved.2011 Cisco Confidential 6 .Market Transitions Our strategy is guided by the market transitions that affect our customers. 2000 2006 2008 . Collaboration/ Web 2.

Cisco Confidential 7 . All rights reserved.3–5 Year Goals Cisco Strategy FY ’11 Initiatives Business Architecture 3-5 Year Goals Intelligent Information Network Technology Architecture Initiatives © 2010 Cisco and/or its affiliates.

All rights reserved. Transparent Customer Experience Mobility Voice Service Provider Public Sector Video Enterprise Small Consumer Commercial Data Information Data network as the platform Mobility Voice the Video Entertainment Freedom © 2010 Cisco and/or its affiliates.Cisco: The Convergence Innovator One Seamless. Communications Cisco Confidential 8 .

Cisco Confidential 9 . All rights reserved.Creating Sustainable Differentiation Through Platform Leadership Platform Leadership Architectural Plays Solutions & Business Models Systems Products © 2010 Cisco and/or its affiliates.

collaboration customers culture Cisco allows people to That’s the employees community connect locally and globally Human Network a place where everyone is connected © 2010 Cisco and/or its affiliates. Cisco Confidential 10 . All rights reserved.

play. All rights reserved. live. SM The Mission to shape the future of the Internet by creating unprecedented value and opportunity for our customers. employees.The Cisco Vision changing the way we work. and learn. investors and ecosystem partners © 2010 Cisco and/or its affiliates. Cisco Confidential 11 .

Cisco Confidential 12 .Market Transitions Open Communication Giving Back Trust/ Fairness/ Integrity Inclusion Continuous Improvement/ Stretch Goals Innovation Quality Team culture No Technology Religion Collaboration/ Teamwork Fun Drive Change Profit Contribution (Frugality) Customer Success Empowerment © 2010 Cisco and/or its affiliates. All rights reserved.

All rights reserved.collaboration customers culture Cisco allows people to That’s the employees community connect locally and globally Human Network a place where everyone is connected © 2010 Cisco and/or its affiliates. Cisco Confidential 13 .

. All rights reserved.culture employees …are our competitive advantage 1/3 1/3 1/6 1/6 63K+ employees sales engineering service other 165+ countries 470+ offices Cisco Confidential 14 © 2010 Cisco and/or its affiliates.

Cisco Confidential 15 . All rights reserved.the idea of culture cities community no longer applies to just towns or countries © 2010 Cisco and/or its affiliates.

community © 2010 Cisco and/or its affiliates. Cisco Confidential 16 .your is wherever you need to interact. All rights reserved.

All rights reserved. Make Every Connection a Green Connection Sustainable Business Practices Cisco Confidential 17 © 2010 Cisco and/or its affiliates. .Networking Academy Volunteerism we believe community belongs to everyone.

technology Innovation as a means of evolving through… Build Buy Partner Go-to-Market / Investment Strategy © 2010 Cisco and/or its affiliates. Cisco Confidential 18 . All rights reserved.

Cisco Confidential 19 .$5.000+ Engineers R&D Investment Annually 700 Patents Filed Annually 30 Major Labs Worldwide Build Internal Innovation 8000 Patents Issued © 2010 Cisco and/or its affiliates.3B+ 20. All rights reserved.

R&D Commitment $5.3B 14% 6% 3% 13% 14% IBM Microsoft Cisco Internal Innovation Intel HP R&D as Percent of FY10 Revenue © 2010 Cisco and/or its affiliates. analyst estimates used for IBM. Intel and HP FY10 Cisco Confidential 20 . Source: Yahoo Finance. Company Financial Statements. All rights reserved.

Cisco Confidential 21 . All rights reserved.Market Expansion Market Acceleration New Market Entry Buy Acquisition Strategy © 2010 Cisco and/or its affiliates.

Cisco Confidential 22 . All rights reserved.Best In Class Mutually Beneficial Long-Term Partnership Partner Go-to-Market / Investment Strategy © 2010 Cisco and/or its affiliates.

Cisco Confidential 23 . partners. All rights reserved.” John Chambers Chairman and CEO © 2010 Cisco and/or its affiliates.“Cisco is truly dedicated to customer success. Our mission is to shape the future of the internet by creating unprecedented value and opportunity for our customers. and employees. shareholders.

37 4.06 4. Cisco Confidential 24 .45 4.10+ years of history—formally tracking customer satisfaction 4.43 4. All rights reserved. measured on a scale of 1 to 5 in fiscal years © 2010 Cisco and/or its affiliates.33 4.30 4.0 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: Cisco annual survey.5 Central part of Cisco’s culture Customer satisfaction tied to the bonus plan 4.22 4.33 4.36 4.15 4.44 4.43 4.33 4.37 4.41 4.

All rights reserved.history culture customers technology © 2010 Cisco and/or its affiliates. Cisco Confidential 25 .

All rights reserved. Cisco Confidential 26 . © 2010 Cisco and/or its affiliates.built for the human network.