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SYLLABUS COM 400 M001 - Social Media U Need 2 Know Fall 2011 Mon & Wed 2:15PM - 3:35P ROOM

Newhouse 3 251 Instructor: Dr. William J. Ward a.k.a. DR4WARD Office: Newhouse 2 339 Office hours:Mon., 3:35 ± 5:35 PM and Tues. 2-4 PM (Also, daily in Real-time via Social Media and video conference across multiple platforms.) Phone: Class Description: This fast paced course examines the strategic use of Digital and Social Media platforms and tools for professional purposes. There is an emphasis on hands-on experience and skill. Students will analyze various Digital and Social Media platforms and tools for developing professional profiles, creating professional learning networks, creating professional content, engaging and collaborating. Students will learn how to use Social Media to conduct research, improve job performance, increase marketing effectiveness and efficiency, and develop strategies for integrating, evaluating and planning Social Media to achieve positive results in any field or industry. Students will also critically assess the pros, cons, and future developments related to this rapidly evolving medium. Course Objectives: Upon completion of this class students should, among other things: y Understand the importance of professional user profiles worth following y Build a professional learning network to get a job, keep a job, and do your job better y Create and share professional content to earn an audience y Understand the value of listening, monitoring & metrics with Social Media y Recognize the importance of engaging, interactivity and empowering the consumer y Understand the changing & evolving dynamics of Digital and Social Media y Gain insight through hands-on experience with several Digital tools and Social Media platforms used with communications, marketing, advertising, PR, journalism, television, radio, and film. y Be able to effectively analyze digital tools & social marketing platforms y Evaluate best practices in Digital and Social Mediaengagement, collaboration, andintegration y Realize the importance of diversity, ethics & transparency in Social Media y Distinguish between various types of Social Media and identify new trends Text:. Course readings and content will be delivered entirely digital and online and mostly available for free. You will be able to access course readings and content daily/weekly. Case studies, readings, videos, industry guest speakers, and other course content will be delivered using numerous Digital and Social Media platforms and tools. You will be accessing the course content with many Social Media and Digital platforms and

tools and will be learning how to use them professionally. Social Media and Digital Platforms including RSS feeds, blogs, Facebook, Quora, PearlTrees, LinkedIn, Twitter, Google / G+, etc. (just to name a few.) Requirements:You will be required to bring your laptop and/or tablet devices to every class. Mobile Smartphone use is also encouraged during class but you will still need to bring your laptop and/or tablet every time. Smartphones do not allow enough editing and viewing capabilities to be sufficient for class purposes. The world is watching you/us ±Reminder: Laptop, tablet and mobile devicesare to be used for class and professional purposes only during class, not for personal social interactions. Grade Determination: Your final grade will be based upon the following: In-class Attendance & Participation 150pts / 25% Outside of Class Engagement & Reflection 150pts / 25% Weekly Assignments 150 pts / 25% Final Team Teaching Presentations 150 pts / 25% Total Points 600 pts / 100% Grading Scale: 93 ± 100% 90 ± 92 87 ± 89 83 ± 86 80 ± 82B77 ± 79 73 ± 76 C 70 ± 72 67 - 69D+ 63 - 66 60 ± 62 59 or less A AB+ B C+ CD DEpic Fail

Skills: Students will learn by doing. Students will gain hands on experience with new digital tools and social media platforms to understand and evaluate best practices and strategy being used by professionals today. Classroom Expectations: I enjoy an open and informal classroom atmosphere. You are encouraged to share information and personal experiences, and ask questions during lectures and discussions. The most effective learning takes place during two-way communication. Your classroom participation is encouraged inside and out of the classroom and your grade will reflect your contributions. Digital and Social Media participation is mandatory.

Attendance & Participation (25%): Being present in class and contributing to class discussions face-to-face and online will result in a higher grade. Failure to participate in class activities and repeatedly arriving late or being absent will lower your participation grade. Digital and Social Media participation is mandatory. Attendance at all class meetings is expected in order to assure an even flow of information and a minimum of disruption for both me and the other members of your class. An absence will lower your grade, plus participation points for assignments done in class. We will not make any special accommodation for you if you miss an assignment or a deadline. Late assignments will not be accepted, nor made up without my prior approval. Outside of Class Engagement & Reflection (25%): Learning does not take place once a week during class but on a frequent and regular basis. Daily and weekly assignments will require class engagement and reflection outside of class to demonstrate conceptual understanding and insight. Digital and Social Media participation is mandatory. Weekly Assignments (25%): Students learn by doing. Weekly assignments will require application and use of digital and mobile tools and social media platforms used for professional purposes. Digital and Social Media participation is mandatory. Final Team Teaching Presentations (25%): Student teams will design, implement, and present a multi-media µdeep dive¶ presentation to teach the class on some aspect of the course subject matter. Team teaching will include 15 minute multi-media presentations followed by discussion. Examples of Presentation subjects include but are not limited to: case study of integrated social media best practice, an in-depth analysis of a particular digital tool or social media platform, a look at social marketing in different fields, etc. Instructor approval is required. Class Schedule: The following schedule is for reference only. The dates, other than the final exam date, are approximates. We will make every attempt to stay as close to these target dates as possible. Topics are subject to change. DATE Week 1 Mon. , Aug. 29 Wed., Aug. 31 Week 2 Mon.,Sept. 5 ± Labor Day Wed., Sept. 7 Week 3 Mon., Sept. 12 Wed., Sept. 14 TOPIC/READING ASSIGNMENT Class Begins ± Introductions, Paradigm shift of Digital & Social Media, Fundamentals, Using It Professionally

No Classes Using Social Media Strategically, Listening & Monitoring, Building Your Professional Network Creating And Sharing Digital and Social Content To Earn An Audience (Text, Audio, & Video)

Week 4

Mon.,Sept. 19 Wed., Sept. 21 Week 5 Mon., Sept. 26 Wed. , Sept. 28

Building Community Through Engagement To Create Influence / Guest Speaker Content Management and Curation for your Digital and social portfolio and professional résumé

Week 6 Mon., Oct. 3 Wed., Oct. 5

Research and Social Learning, Q&A Guest Speaker

Week 7 Mon., Oct. 10Co-creation, Groups, Collaboration, Wed., Oct. 12 and enterprise use / Guest Speaker Week 8 Mon., Oct. 17 19

Social and Search - Finding Your Audience&Wed., Oct. Helping Them Find You, Time saving tips.

Week 9 Mon., Oct. 24New Metrics of Success Wed., Oct. 26 Guest Speaker Class Schedule: The following schedule is for reference only. The dates, other than the final exam date, are approximates. We will make every attempt to stay as close to these target dates as possible. Topics are subject to change.

Week 10 Mon.,Oct. 31Diversity, Ethics & Transparency Wed., Nov. 2 Guest Speaker Week 11 Mon., Nov. 7 Wed., Nov. 9 Week 12 Mon., Nov. 14 Wed., Nov. 16 Week 13 Mon., Nov. 21 Wed., Nov. 23 Week 14

Mobile Apps, Location Based Marketing, Social Gaming, new trends Integration & Evolution ± Putting it all together

Final Team Teaching Presentations

Thanksgiving Break

Mon., Nov. 28 Wed., Nov. 30 Week 15 Mon., Dec. 5 Wed., Dec. 7 Week 16 Thurs., Dec. 15 Final exam week

Final Team Teaching Presentations

Final Team Teaching Presentations Review of Team Teaching Presentations

Final exam / Class wrap up 5:15PM - 7:15PM Newhouse 3 251

Academic Integrity The Newhouse School follows the Syracuse University Academic Integrity Policy, which holds students accountable for the integrity of the work they submit. Students should be familiar with the Policy [] and know they are responsible to learn about instructor and general academic expectations with regard to proper citation of sources in written work. The policy also governs the integrity of work submitted in exams and assignments, as well as the veracity of signatures on attendance sheets and other verifications of participation in class activities. ³it is not permissible for any student to submit the same material, with substantially the same style, structure, or wording, to instructors in two or more courses.´ New for Fall 2011:The amended university policy to set a higher standard sanction for a first offense: course failure, accompanied by the transcript notation, ³Violation of the Academic Integrity Policy.´ The standard sanction for a first offense by a graduate or professional student is suspension or expulsion. Persons With Disabilities If you believe that you need accommodations for a disability, please contact the Office of Disability Services (ODS),, located at 804 University Avenue, room 309 or call 315 443 4498 for an appointment to discuss your needs and the process for requesting accommodations. ODS is responsible for coordinating disability-related accommodations and will issue students with documented disabilities ³Accommodation

Authorization Letters,´ as appropriate. Since accommodations may require early planning and generally are not provided retroactively, please contact ODS as soon as possible. Our community values diversity and seeks to promote meaningful access to educational opportunities for all students. Syracuse University and the Newhouse faculty are committed to your success and to supporting Section 504 of the Rehabilitation Act of 1973 as amended and the Americans with Disabilities Act (1990). This means that in general no individual who is otherwise qualified shall be excluded from participation in, be denied benefits of, or be subjected to discrimination under any program or activity, solely by reason of having a disability. You are also welcome to contact your professor privately to discuss you academic needs although faculty cannot arrange for disability-related accommodations.

Religious Observances SU¶s religious observances policy can be found at SU recognizes the diversity of faiths represented among the campus community and protects the rights of students, faculty and staff to observe religious holy days according to their tradition. Students will be provided an opportunity to make up any examination, study or work requirements that may be missed due to a religious observance provided they notify the instructor before the end of the second week of classes. New this year:Students who plan to observe a religious holiday this term must use the online notification process on MySlice, available only the first two weeks of classes. Those notices will be available to faculty on September 12. If you are observing the Muslim holy day which falls before then, please contact your instructor directly. Use of Student Work (FERPA) The professor will use academic work that you complete this semester for educational purposes in this course during this semester. Your registration and continued enrollment constitute your permission.The professor will use academic work that you complete this semester in subsequent semesters for educational purposes. Before using your work for that purpose, your professor is required to either get your written permission or render the work anonymous by removing all your personal identification. Use of Social Media constitutes your permission as search engines archive all content created for this class.