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Section III Training Forecasts for 2011

cancellations. Many HR professionals argued that a time of crisis was not the time to take away the most valuable business support services and sought other ways to keep their employees skilled and motivated. Economic forecasts for the coming year are as diverse and uncertain as promises that the recession is over. “In 2010, world output is expected to rise by 4%,” IMF, World Economic Outlook Update. “Economic growth the rest of this year and early next year will weaken to less than three percent,” Associated Press. Therefore, the challenge for HR and L&D managers is to support business growth whilst maximising tight budgets, so rather than investing in traditional programs, many businesses are instead looking at alternative, cost effective ways of managing employee communication and delivering learning. The benefits of online learning include: Scalable, supporting any number of staff Consistent, delivering the same information every time Adaptable, supporting staff across multiple locations and technology platforms On-time, giving staff the support and information they need, when they need it Measurable, providing automated L&D records and assessment Flexible, offering both purely online and blended solutions 72% plan to invest more in recruiting through social networks 80% of companies are planning to use social networks to find or attract candidates LinkedIn use grew from 80% in 2008 to 95% in 2009 Facebook use grew from 36% in 2008 to 59% in 2009 Twitter ranked third with 42% of companies using the site for recruitment However, these numbers do not stop there and continue to increase by the minute.


uring the reactive budget cutting of the Global Financial Crisis, HR and L&D funding was amongst the first to suffer with headcount freezes and training

Online learning is any computer based technology used to deliver learning; anything from interactive, training programs to expert systems that deliver on-demand answers to common questions.

Social Learning on the Rise
Social media tools extend the benefits of online learning even further, with 79% of companies using the technology to engage employees, according to a 2009 IABC survey.1 Perhaps the most popular application for online learning is to use social media as a knowledge sharing hub, retaining vital tacit knowledge within the business. Organisations such as Microsoft, NASA, Pearson, Caterpillar and IBM have led the way in encouraging staff to share knowledge via internal social media platforms.

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Standard and Poor’s Asia-Pacific Economic Growth Forecasts for 2011








As well as the communication benefits of new technologies, they also represent significant cost savings over traditional software platforms and are becoming sufficiently established to offer

Rapid Growth
There is no doubt that the use of social media is affecting many areas of both personal and business life, and its use is growing rapidly. Ernst & Young's Australian recruitment page had 3,500 'fans' in 2008 and now has 15,250, showing an increase of over 400% in just two years.

3.5% 3.0%

New Zealand

3.5% 4.2% 2011 4.7% 4.5%

corporate levels of security and stability.

A Gaze into the Future

Hong Kong

Social Recruitment
One of the areas where social media tools have been readily adopted is recruitment, with global businesses such as Burger King, Reckitt Benckiser, SABMiller, Ernst & Young and Accenture using social media tools in recruitment, but the use of social media does not only have cost and convenience benefits. According to Towers Watson's 2009/2010 Communication ROI Study, companies with effective internal communications had 47% higher total returns
The potential is there today, motivated by optimistic corporate growth and limited budgets, to integrate these different technologies into HR and L&D strategy and realise their many benefits. HR professionals are uniquely positioned to take advantage of new management, learning and recruitment techniques and deliver real value in organisational development.


5.0% 4.8%


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Online learning moving ahead
Mind Resources’ 2010 APAC L&D survey showed that two thirds of companies will be investing heavily in online learning technologies over the coming year. Online learning is scalable, responsive, and solves many of the issues associated with business growth such as new employee induction.

to shareholders over the last five years compared with other companies. 2 Jobvite's 2009 Social Recruitment Survey shows that


IABC re research. “Employee Engagement Survey.” 2009. PDF ch. ” DF


employers are moving their recruitment budgets from traditional recruitment agencies and job websites to social media.

Towers Watson. “Communication ROI Study Report: Capitalizing on Effective Communication.” 2010. PDF ” Jobvite. 20 May 2009. Web. 3 Nov 2010.