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Introduction to Business

Course Code Bus 101
Semester: Fall 2010

Course Duration 16 weeks
Credit Hours Three
Instructor Shehzad Zeb/ M. Naveed Kabir
Class Timings

Class Location LR-

Office Hours 2 afternoons a week, Wednesday & Friday 3:00 p.m to 4:00 p.m

Email. Email:

Program Coordinator Nadeem Ashraf
Tel: (051) 111-264-264 Ext. 114
Office Hours for Students 11 a.m to 4 p.m

This course is an introductory level course for the business students. It is a compulsory course
for the business students but can be taken by the students of other departments like CS, TN.
DS etc. This course provides some basic understanding of the fundamentals of the business. It
also provides an insight into how the business organizations are operating in the modern age.
The course equips the students with knowledge of fundamental functions of the business
Teaching Methodology and Examination:
The course involves a mix of lectures along with case analysis, class activities, and
presentations with a purpose of delivering hands on tools to the students so that they can
develop their critical thinking process. It is also intended to conduct at least one major field trip
to an organization that can contribute to the practical and real business environment for the
business students. The overall intention is to provide applicable learning that can help the
students to be effective and efficient business leaders for tomorrow.


The course contents may be revised during the course of the semester.Course Objectives  Develop an understanding of the fundamental elements of business  Identify the basic operations of a business organization including  Sales & Marketing  Finance & Accounts  Operations  Human Resource management  Develop a critical thinking process through the practical case studies  Apply the knowledge gained through the course to a business organization in the Project phase Learning Outcomes: Abilities  Can identify the major components of a business  Can list and comprehend the basic requirements of a business as an entrepreneur  Can critically assess the strength. Grade Distribution Marks Type of Work out of 100 Examination Mid Term Exam 20% Final Exam 30% Sub-total 50% 2 . weaknesses. opportunities and threats for a business enterprise  Can apply the course knowledge to analyze the operations of a business Course Contents Course contents to be covered each week & the required readings are contained in Annex-A. and updates will be sent to all students.

Final Project Final Project Report & Presentation 30% Conceptual Quizzes 10% Understanding Sub-total 90% Question and Assignments. Leaving class early without having informed the instructor prior to class is not appropriate. Engaging in private. is not appropriate. including sharpening pencils during class while someone is speaking. suspension or expulsion. leaving class and returning while the class is in session is not acceptable behavior. or gives fraudulent assistance to another student is guilty of cheating. students are responsible for all content that is covered. Students are expected to follow ordinary rules of courtesy during class sessions. we are all here to work cooperatively and to learn together. and for acquiring any materials that have been distributed in class. Case Studies & Class 10% answers Participation Grand total 100% Table 1: Grade Distribution Academic Integrity Statement: IQRA has a very strict integrity policy in which “A student who knowingly represents work of others as his/her own. for announcements made in their absence. The penalization may range from failing the assignment and/or the entire course to academic probation. Disruptive behavior of any type. it is expected that they choose a seat close to where they entered the room so that they do not disrupt the class meeting. IQRA welcomes all students into an environment that creates a sense of community of pride and respect. uses or obtains unauthorized assistance in the execution of any academic work. If they miss a class meeting for any reason. Violators will be penalized”. 3 . Classroom Conduct Statement: It is the student’s responsibility to attend all of their classes. If students walk into a class after it has begun. side conversations during class time is distracting to other students and to the instructor. Unless there is an emergency.

Quality & HRM) Assignment 5 14 3rd sessional 14 Business Ethics Quiz # 5 15 15 Finance & Accounts 16 Revision & Final Exam Prep Project Report Due 17 Prep leave 18 Final Examination (There can be 3-4 Surprise Quizes) 4 . Annex A Feedback in Week Topics Activity Week 1 Orientation to Business Fundamentals Assignment 1 2 2 Industrial Revolution & its Impacts on Business Quiz # 1 3 3 Basic Economics of Business Assignment 2 4 4 International Business & Major Economic Systems Quiz # 2 5 1St Sessional 5 Forms of Business Ownership Assignment 3 6 6 Management Structure & Managerial Functions Quiz # 3 7 7 Business Environment Assignment 4 8 8 (Continue. Revision for Mid Term) 9 Mid-Term Examination/2nd sessional 10 Introduction to Marketing 11 Important Activities in Marketing Quiz # 4 12 12 Other Important Business Domains Project Assigned 13 (Operations.

Important Instructions for Class Decorum • 100 % attendance is mandatory. 2004. Annex B Most of the Lectures will be from the following book: 1. • All classes are smoke and mobile free. in a timely manner for quizzes. Understanding Business by Nickels & McHugh © 2006 ISBN: 0072538767 Publisher: The McGraw-Hill Supplementary Readings I may follow selected readings from the following text books: 1. will loose marks. • Punctuality is important and latecomers will be considered/marked absent in the class. • Tea/namaz break timing will be strictly observed. Jones. • Students are not allowed to approach the Instructor on his/her mobile phone. Please do not leave class without excusing yourself. • Please stick to all of the deadlines for project papers and assignments (all students). ISBN 0314205578 / 9780314205575 / 0-314-20557-8 Publisher: West Publishing Company 5 . • Class sanctity is top most in our agenda while class is in session. • All volunteers who present new ideas in the class will be highly encouraged. Introduction to Business “How Companies Create Value for People” by Gareth R. as well as “Class Issues Explanations”. It affects my teaching. • Please keep on reading your emails daily to find any new classroom instructions. 2. Introduction to Business by Jeff Madura. • Students have to be prepared to spread out. ISBN: 0073224367 Publisher: Tata McGraw-Hill Co. 2006. • Date and Time for Presentation/Discussion is final. Do keep note of the penalties involved. Those failing to attend.