A New Collaboration Experience At-A-Glance

Collaborate with Confidence Figure 1.  The Expanding Scope of Collaboration Why Cisco?
Cisco Collaboration Solutions can help you address today’s
• Any to any: In business as in the consumer world, the
business challenges and build competitive advantage by: value of collaboration increases with the number of
participants it can touch—people, devices, applications,
• Transforming business interactions with real-time voice
and organizations. And the most pervasive, open, and
and video communications
accessible medium to connect these varied resources
• Quickly forming dynamic teams to make better is the network. Cisco allows people to collaborate
decisions, faster, regardless of location anywhere, on any device, accessing any type of content
• Increasing customer responsiveness with instant with the proper policy controls.
access to company experts • People-centric: The effectiveness of collaboration
• Securely connecting, communicating, and collaborating increases dramatically when people can see and
across traditional corporate boundaries interact with each other “face-to-face”, even if separated
by distance or time. By embracing the unique power of
Challenges Faced by Businesses Today video to improve human communication and build trust,
The nature of work is changing rapidly. Multiple trends are
the organization can bridge these gaps in a way that
causing a profound transition in the way that people interact
Cisco’s Approach to Collaboration traditional document-centric tools cannot. Cisco offers
and do business, including:
Technology-enhanced collaboration is not new. But a broad portfolio of video- and voice-centric
• More mobile, dispersed workforces traditional text and voice-centric forms of collaboration collaboration applications designed to enable
• An explosion in content and devices cannot, by themselves, address today's challenges. people-centric collaboration.

• More cross-organizational teaming and processes True collaboration must embrace richer forms of • Integrated end-to-end experience: Participation
depends on the quality of the interaction. Maintaining
• Proliferation of video communications communication such as video, harness the power of social
software tools within the enterprise, provide freedom of a compelling experience regardless of the location,
• Social software being used at work device, or content being accessed requires intelligent
choice in device and location, allow secure collaboration
People are typically a business’s most important asset, and infrastructure. Only Cisco delivers a combination
both inside and outside the firewall, and offer complete
they account for its largest costs. In the information economy of purpose-built software and hardware backed by
flexibility of deployment between on-premises and cloud-
it is increasingly the knowledge and expertise of a company’s thousands of hours of user testing to deliver the optimal
based deployment models.
employees that provides the critical competitive edge. experiences that most effectively bring people together.
And above all it should provide an integrated experience
The next breakthrough levels of innovation and efficiency are Start at Any Point, Grow at Any Pace
that puts the person back in the center, facilitating greater
unlikely to come from adding more traditional IT systems or Cisco offers one of the most comprehensive portfolios of
participation, productivity, and value—whether it be for the
“office tools”, but rather from embracing these new trends, collaboration solutions in the industry, offering “best-in-
customer in a retail store, the mobile salesman, the office
actively engaging employees, partners and customers to class” choices that can be deployed in any order, at a pace
project manager, or the patient consulting remotely with
work more closely together, anytime, anywhere, in a more that matches your business objectives (Figure 2, Table 1).
a doctor.
natural and integrated way (Figure 1). And because they are built on a purpose-built architecture,
investment in one area lays down a foundation for future

© 2010 Cisco Systems, Inc. and/or its affiliates. Cisco and the Cisco Logo are trademarks of Cisco Systems, Inc. and/or its affiliates in the U.S. and other countries. A listing of Cisco's trademarks can be found at www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their
respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1007R)

A New Collaboration Experience At-A-Glance Our open and interoperable approach allows you to integrate • Mobile applications: Increase mobile employee Table 1. and simplify the process of finding the voicemail. • SaaS-based email Collaboration can deliver a return on investment Telepresence • Immersive. or enter new markets with built-in your organization with Cisco Collaboration Solutions. energy. infrastructure.cisco. * Local availability may vary. web-based collaboration. enterprise IM. graphics. visit http://www. Collaboration • Media transformation and analytics and where they need it. Here. organizations can • Prosumer video capture improve interactions. productivity and responsiveness to customers by Conferencing • Software as a service (SaaS)-based. Cisco and the Cisco Logo are trademarks of Cisco Systems. and • Messaging: Communicate within and between • Strategic ROI: Strategic ROI is the hardest to measure. innovation. that a • Customer care: Proactively connect customers with the applications • Cisco WebEx™ meeting applications for smartphones business considers. encourage innovation. and make better Messaging • Voice and unified messaging decisions faster by enabling people to connect. A compounding effect accrues with greater solutions.cisco. whether text. interoperable infrastructure (ROI) in three areas: • Secure intercompany services • Operational ROI: Collaboration enables you to change IP • IP telephony the way you operate by cutting or avoiding travel. © 2010 Cisco Systems.  Cisco Collaboration Portfolio Categories* existing and new collaboration technologies on a mix-and. and typically the first. and office-space costs. and collaborate like never before. bring a Cisco brings together network-based. and/or its affiliates in the U. access. participation across the organization. match basis while removing the risk of “lock-in”. This area Mobile • Unified mobile applications is the most accessible. • Telepresence: Take advantage of many rich. (1007R) C45-564016-01  09/10 . • Social media customer care Enterprise social • Enterprise collaboration platform Build Competitive Advantage and Business Value software • Social video sharing With Cisco Collaboration Solutions. productivity. multipurpose. and web meetings flexible deployment options for hosting on premises. or video. Customer care • Contact center routing and queuing face-to-face experiences that invigorate business • Voice self-service Figure 2. develop new business Let us help you enable a new collaboration experience in next-generation. web.S. integrated • IP communications: Extend consistent communications product to market more quickly. audio. in the collaboration experience. Please competitive advantage. help promote business growth. support. and personal endpoints • Scalable. please check with your Cisco representative. streamline the product-development process. Inc. expertise. • infrastructure • Session management. and share relevant business opportunity. as well as making mobile devices extensions of the or hybrid • Video. customers. or remotely. These services to employees. Evolve messaging with secure hosted email collaboration can be used to completely reinvent the right people and information. The use of the word partner does not imply a partnership relationship between Cisco and any other company. often yielding the highest • Business tablet and wireless IP phones information. models. • Training. or take time out of the collaboration solutions based on open standards. or with a blend of the two. and video conferencing. at branch offices. more effective collaboration can Collaborate with the Best information. presence. communications • Communications endpoints and applications • Conferencing: Extend the reach of your workforce with • Hosted unified communications advanced audio.com/go/collaboration_experience. on premises. and other countries. and but perhaps the most transformative. and partners quickly the next great performance challenge—and and securely find. Inc. or unified messaging that delivers a bridge to concept of customer service. and location • Enterprise social software: Accelerate decision making Productivity ROI: Increasing employee productivity is • Scheduling and directory services by helping employees. and event solutions cloud. and/or its affiliates.  Cisco Collaboration Portfolio processes and create true customer intimacy.com/go/trademarks. • Enterprise instant messaging communicate. A listing of Cisco's trademarks can be found at www. companies using presence. whether they work at the main sales cycle. our partners. Third-party trademarks mentioned are the property of their respective owners. as well as professional services from Cisco and campus. and support they need—when short-term returns. They also help accelerate team performance. Here protect investments.