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Inside Cisco IT
Unified Communications:
Evolution to a Hybrid Services
Platform
Greg Moon, IT Manager
Brad Hallberg, IT Sr. Engineer
BRKCOC-2233

Agenda

• Introduction
• Hybrid Service Primer
• Industry Trends
• Cisco IT Overview
• Demos
• Summary
• Q&A

Cisco Public 4 . All rights reserved. Speaker Bio Greg Moon Brad Hallberg BRKCOC-2233 © 2017 Cisco and/or its affiliates.

Introduction .

000.000 Annual WebEx Voice Minutes BRKCOC-2233 © 2017 Cisco and/or its affiliates.051.472.367 Average WebEx Meetings Per Month 137. All rights reserved.179 3.700 22.344 18.797 125K+ 68.030 TELEPRESENCE Annual WebEx Video Minutes ENDPOINTS 1.Collaboration Service Quality Voice Priority Video Phone 181. Cisco Public 6 .572 279 IP Phones Soft Clients Mobile Devices Desktop / Personal Multipurpose Rooms Fully Immersive TP Interaction Value WEBEX METRICS TELEPRESENCE METRICS 988.

Video WebEx TelePresence Video Streaming 43.000 2.800.247 12.000+ Meeting each day Cisco meeting rooms worldwide Unique Viewers 110 1.989. All rights reserved. Cisco Public 7 .000 Support Center meetings each day Productivity cost savings to date Video streams served Video Conferencing 874 Audio Conferencing Metric tons Cloud Architected Enterprise of emissions Video Management Platform avoided Screen and File Sharing BRKCOC-2233 © 2017 Cisco and/or its affiliates.62 Billion 1100 Event Center meetings each day Travel cost avoided to date Videos uploaded per month 2650 $607 Million 6.000 163 Training Center meetings each day Meetings to date Locations 67 $1.

Hybrid Service Primer .

All rights reserved. Cisco Public 9 .Hybrid Service Primer What are Hybrid UC Services? • Mix of On-Premise and Cloud (Private and Public) Services • Common for premise based telephony and cloud conferencing solutions • Multiple service offerings through several providers • Seamless Integration • Cost may be prohibitive in some cases • Advantage of using latest capabilities BRKCOC-2233 © 2017 Cisco and/or its affiliates.

All rights reserved.Basics of designing a Hybrid UC Platform • Security is an absolute must • Require scalability • User Experience • Extensible • High Availability and Redundancy • Geographic – Country Legal Restrictions • Ease of Integration • Value Driven • Simple Administration • Supportable • Network Impact BRKCOC-2233 © 2017 Cisco and/or its affiliates. Cisco Public 10 .

Inflight Collaboration Evolution Model Easy Connected Cisco Consumption w/ Cloud WebEx Cloud Collaboration Cloud Messenger Cloud Scalability On Prem Collaboration Edge Architecture IT Managed Infrastructure Cisco Collaboration Connected Endpoints Collaboration & Apps On Prem Available beyond Call Control Network BRKCOC-2233 © 2017 Cisco and/or its affiliates. Cisco Public 11 . All rights reserved.

All rights reserved. Cisco Public 12 .New Disruptors Simplified and Scalable Threat or for Cisco IT Cisco Meeting Server + + Future Platforms API API Hybrid Extensions with Cisco Cloud BRKCOC-2233 © 2017 Cisco and/or its affiliates.

Shadow IT • Allows for immediate consumption of services • Several Cisco acquisitions already using this model • Easy access • Helps get work done faster • Why is it relevant? • Adoption up roughly 60-70% from six months ago • IT has to deal with adoption • Possible issues with Security Compliance • E. Cisco Public 13 . Evernote. Slack BRKCOC-2233 © 2017 Cisco and/or its affiliates. Box.g. All rights reserved.

Industry Trends .

2 trillion on public cloud services (2015-2019) • Hybrid Cloud will eventually be the primary cloud usage model • 72% of survey respondents will be pursuing a hybrid cloud computing strategy • By 2019. over 30% of technology providers new software investments will shift from cloud-first to cloud-only • By 2020 an “on-premises only” policy will be untenable BRKCOC-2233 © 2017 Cisco and/or its affiliates. Cisco Public 15 . All rights reserved.What Gartner is saying… • In the next five years. enterprises will spend $1.

Cloud Traffic • Growth in global data centre traffic is projected to rise 3. 92% will come from the cloud • Cloud traffic will rise almost 4 times up from 3. All rights reserved. Cisco Public 16 .9 ZB per year in 2015 to 14.3 times over the period of 2015-2020 • Out of the 15.3 zettabytes (ZB) in global data centre traffic.1 ZB by 2020 Source: 2016 Cisco Global Cloud Index Report BRKCOC-2233 © 2017 Cisco and/or its affiliates.

Cisco IT Overview .

Cisco IT Overview: Contact Center .

Cisco Contact Center – Today Public Cloud Cisco Cloud Cisco Premise N/A IP Telephony eGain Solutions Plus Chat UCCE CRM (Remedy and SF) CVP CUIC Finesse Media Sense Application Integration BRKCOC-2233 © 2017 Cisco and/or its affiliates. Cisco Public 19 . All rights reserved.

Bots. AI. Analytics.Cisco Contact Center – 1-2 Year Vision Public Cloud Cisco Cloud Cisco Premise Context Service IP Telephony eGain Solutions Plus Chat Cloud CC UCCE CRM Tropo CVP CUIC Finesse Media Sense Application Integration (APIs. Cisco Public 20 . Mobile Care. All rights reserved. IOT) Agent Video BRKCOC-2233 © 2017 Cisco and/or its affiliates.

Cisco Public 21 . All rights reserved.Contact Center Hybrid Integration Advantages • Leverage valuable on premise infrastructure while utilizing new cloud offerings • Set foundation of future integrations for new features using latest industry standards • Omni-channel flexibility • Low effort back-end integration BRKCOC-2233 © 2017 Cisco and/or its affiliates.

Cisco IT Overview: Collaboration .

Cisco Public 23 . Meetings Video Endpoints Spark Board Video Bridges Email Document Mgmt. Video CRM Spark – IM. Calls.Cisco Collaboration – Today Public Cloud Cisco Cloud Cisco Premise Cloud File Sharing WebEx / CMR IP Telephony Enterprise Social Jabber – IM/P Jabber – Voice. All rights reserved. Application Integration BRKCOC-2233 © 2017 Cisco and/or its affiliates.

Cisco Collaboration – 1-2 Year Vision Public Cloud Cisco Spark Cloud Cisco Premise Cloud File Sharing Spark IM. Document Mgmt. Meetings IP Telephony Enterprise Social WebEx / CMR Video Endpoints CRM Video Bridging Document Mgmt. All rights reserved. Cisco Public 24 . Calls. Video Endpoints Email Spark Board UCaaS Application Integration BRKCOC-2233 © 2017 Cisco and/or its affiliates.

Integrating Premise and Cloud Cisco WebEx Cloud Collaboration Cloud Messenger Cloud EDGE Directory Connector Calendar Connector Call Connector Future Connector Expressway x8.7. Cisco Public 25 .1 Directory Exchange Cisco UC Future ? BRKCOC-2233 © 2017 Cisco and/or its affiliates. All rights reserved.Hybrid Services .

and WebEx • Multiple Conferencing Options Experience Now Experience Now • Personal Rooms • Collaborative Virtual Room Environment • Adaptive Video Experience • Calendar Access • Simplified Conferencing • Easy Way to Connect to External Users • Upload and Preview Files on Mobile Management • SaaS Model Management • Cloud Sourced • Continuous Delivery Model CMR = Cisco Meeting Room BRKCOC-2233 © 2017 Cisco and/or its affiliates. Cisco Public 26 . IM. All rights reserved.CMR Cloud Cisco Spark Old Experience Old Experience • Forecast Video Attendees • Share ideas and files between • Capped Video = Broken Experience multiple platforms including email.

All rights reserved. Cisco Public 27 .Consolidation of On Prem Conferencing: Phase 1 SME With ILS VCS Expwy VCS Expwy Mobile Internet Remote B2B/C Access Video UCM With ILS UCM With ILS Directory VCS Control VCS Cluster Clusters Migrate Conductor Conductor Migrate Telepresence Server Clusters Telepresence Server Clusters Personal Immersive Personal Immersive Jabber Systems Systems Jabber Systems Systems BRKCOC-2233 © 2017 Cisco and/or its affiliates.

x Adhoc Conferencing Scheduled Conferencing Expressway-C Expressway-E Jabber Personal Room Immersive Spark Systems Systems Systems BRKCOC-2233 © 2017 Cisco and/or its affiliates.x TS 4.x TS 4.x TS 4.Consolidated Hybrid Conferencing: Final SME With ILS VCS VCS UCM With.0 Access TS 4. ILS Control Expressway Internet B2B/C Video Conductor Conductor Conductor Expressway-C Expressway-E Mobile Remote TS 4. ILS UCM With.x TS 4. All rights reserved. Cisco Public 28 . ILS UCM With.

= The “Glue” that binds it all together. Cisco Public 29 . All rights reserved.Call Control Functions Unified Communications Manager is the Heart of the Architecture. BRKCOC-2233 © 2017 Cisco and/or its affiliates.

Cisco Public 30 .Collaboration Hybrid Integration Advantages • One click meetings • Simplified scheduling • Persistent Messaging • Mobile Integration • Applications work across devices securely • Leverages existing UCM Infrastructure as the Glue BRKCOC-2233 © 2017 Cisco and/or its affiliates. All rights reserved.

Cisco IT Overview: Streaming Video .

LEGACY SOLUTION TECHNOLOGY CHALLENGES Internal Network or VPN Silverlight/Quicktime Plugin No High-definition Only Needed capability Browser Plugin Support Poor User Security Ending Experience .

Cisco Public 33 .Cisco Streaming Video – Today Public Cloud Cisco Cloud Cisco Premise Origin Server Content Source Content Delivery Network Social Integrations Encoders WAAS/Akamai Connect Application Integration BRKCOC-2233 © 2017 Cisco and/or its affiliates. All rights reserved.

Cisco Public 34 .Cisco Streaming Video – 1-2 Year Vision Public Cloud Cisco Spark Cloud Cisco Premise Origin Server Spark Social Integrations Content Source Content Delivery Network Encoder WAAS/Akamai Connect Application Integration BRKCOC-2233 © 2017 Cisco and/or its affiliates. All rights reserved.

1080p later Support of more Social Interaction Simplification of devices Chat/Q&A/Polling Operations .CLOUD LIVE VIDEO STREAMING SOLUTION Borderless Streaming HTTP Live Streaming Improved Quality - of Live Events (HLS) HD/720p.

All rights reserved. Cisco Public 36 .Infinite Video OTT Delivery BRKCOC-2233 © 2017 Cisco and/or its affiliates.

BRKCOC-2233 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 37 .

All rights reserved.BRKCOC-2233 © 2017 Cisco and/or its affiliates. Cisco Public 38 .

HOW DOES WAAS AKAMAI WORK
The Throughput Summary chart displays the amount of average and peak throughput for the LAN-to-
WAN (outbound) or WAN-to-LAN (inbound)

Data Report from last Cisco Beat – Jan 2017

Infinite Video Streaming Integration Advantages

• Deliver directly to your audience, and understand how they engage
with your content.
• Support a huge range of consumer devices on multiple platforms.
• As-a-service delivery gets you running quickly.
• Content is secured, protecting your business and its valuable assets.

BRKCOC-2233 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 40

Cisco IT Overview: Transformation

All rights reserved. Collaboration Transformation Collaboration Transformation Hybrid Consumption model Hybrid Consumption model 2017 2018 2016 DIVERGED CONVERGED EXTENDED Hybrid Model (OnPrem + Cloud) o Multiple Platform o Advanced UC o One Experience o Fragmented capabilities o Spark Interop o Integrated w/ Spark Platform MESSAGING o Any device experience o Federated o CMR Simplification o Integration and Extended o Too Many options o Easy Meeting experience Experience o Mixed user-experience (Leveraging API integration) o Platform Transformation to CONFERENCING o Missing Resource o Dynamic Resolution Allocation software Optimization o Spark Integration o On-Prem + Cloud o Multiple Platform Connected o Federated Calling o Fragmented capabilities o Adaptive Call control UC (Audio/Video) Increase Scalability. Reduce Cost © 2017 Cisco and/or its affiliates. Cisco Public .

Demo .

Demo: Collaboration .

Call Service Connect: Premise Device Dial Donald Collaboration Cloud Services Enterprise 4 3 1 Call Control Any Unified CM Expressway-E Expressway-C Unified CM registered device 2 CTI-RD Expressway-C for Connectors Daisy 1 Call initiated from a Unified CM registered device 2 Call presented to device and associated CTI-RD 5 3 CTI-RD routes daisy@cisco.call.ciscospark.com Daisy 4 Call presented to Collaboration Cloud Call Control Media 5 Call presented to Cisco Spark BRKCOC-2233 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 45 .

All rights reserved.com Daisy Donald 4 Call presented to device and associated CTI-RD 5 CTI-RD routes donald@cisco. Cisco Public 46 .call. Call Service Connect: Cisco Spark Initiated Donald Collaboration Cloud Services Enterprise Call Control 2 3 4 5 Expressway-E Expressway-C 5 Unified CM Any Unified CM registered device 4 CTI-RD Expressway-C for Connectors Daisy 1 Call initiated from Cisco Spark to Donald 1 2 Call forked to Cisco Spark and donald@cisco.com BRKCOC-2233 © 2017 Cisco and/or its affiliates.ciscospark.com 2 3 Call routed to Unified CM for donald@cisco.

com 1 2 Call sent belle@cisco. Cisco Public 47 . Call Service Connect: Cisco Spark URI Dial Belle Enterprise Collaboration Cloud Services 2 3 4 Call Control Any Unified CM Expressway-E Expressway-C Unified CM registered device Expressway-C for Connectors Daisy 1 SIP URI dial from Cisco Spark to belle@cisco.com Daisy 4 Call presented to device BRKCOC-2233 © 2017 Cisco and/or its affiliates.com (not using Cisco Spark) 3 Call routed to Unified CM for belle@cisco. All rights reserved.

Call Service Connect: Cisco Spark PSTN Belle Collaboration Cloud Services Enterprise 2 3 Call Control Any Unified CM Expressway-E Expressway-C Unified CM registered device 4 Expressway-C +19195551212 for Connectors 1 Spark PSTN dial from Cisco Spark to +19195551212 1 2 Call routed via SIP Destination (based on CFQDN) 3 Call routed to Unified CM for +19195551212 Daisy 4 Call presented to PSTN Gateway with CallerID of Daisy’s enterprise DN BRKCOC-2233 © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public 48 .

Demo: Infinite Video .

Cisco Public 50 . All rights reserved.Infinite Video Demo CiscoTV Stream BRKCOC-2233 © 2017 Cisco and/or its affiliates.

Demo: Calendar Connect .

@WebEx 3 Send Calendar Connector 1 Schedule 4 Join info automatically added 2 Add @WebEx © 2017 Cisco and/or its affiliates. All rights reserved. Cisco Public .

All rights reserved. Cisco Public . @Spark 1 Schedule 3 Send Calendar Connector 2 Add @Spark 4 Join info automatically added © 2017 Cisco and/or its affiliates.

Summary .

Summary • Hybrid Models have rapidly gained in adoption • Evaluate Hybrid Models for relevance • Ensure Enterprise readiness • Review Security and Regulatory Compliance • Compare for parity or increased feature sets • No magic solution • Establish Premise and Cloud work together • Require a solid ROI BRKCOC-2233 © 2017 Cisco and/or its affiliates. Cisco Public 56 . All rights reserved.

All rights reserved. Collaborate with Anyone. Anywhere. Enabling new workforce experiences (Spark ) 4. Cisco Public 57 . Key Takeaways & Call to Action 1. Anytime BRKCOC-2233 © 2017 Cisco and/or its affiliates. Integration of Premise and Cloud is critical to business success 2. Simplicity is our goal 3.

Q&A .

Continue Your Education • Demos in the Cisco campus • Walk-in Self-Paced Labs • Lunch & Learn • Meet the Engineer 1:1 meetings • Related sessions • Visit the Cisco IT Booth BRKCOC-2233 © 2017 Cisco and/or its affiliates. Cisco Public 59 . All rights reserved.

Cisco Public 60 .Complete Your Online Session Evaluation • Please complete your Online Session Evaluations after each session • Complete 4 Session Evaluations & the Overall Conference Evaluation (available from Thursday) to receive your Cisco Live T-shirt • All surveys can be completed via the Cisco Live Mobile App or the Don’t forget: Cisco Live sessions will be available Communication Stations for viewing on-demand after the event at CiscoLive. All rights reserved.com/Online BRKCOC-2233 © 2017 Cisco and/or its affiliates.

Thank You .