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Return'on'Communica.

ons'

December'2014'

2'

Business'runs'on'electronic'communicaAons'

Copyright'2014:'ThriveMetrics,'Inc.'

+100bn'corporate'
emails'sent'daily'

25%'of'customer'
communica.on'
conducted'via'email'

28%'of'employees’'
day'spent'on'email''

Table'of'Contents''

'

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Page'''Topic'
2. 
Business'runs'on'electronic'communicaAons'
3. 
Table'of'Contents''
4. 
How'Does'ThriveMetrics'Work?'
5. 
Business'Intelligence'(BI)'has'real'value'
6. 
BI:'Draw'beMer'insights'than'from'Surveys'or'CRM'
7. 
Case'Study:'DirecTV'
8. 
Market'Opportunity:'Defining'a'New'Segment'
9. 
ThriveMetrics'today''
10.  ThriveMetrics'Team'
11.  Our'Investors''
12.  Contact'Details'

Copyright'2014:'ThriveMetrics,'Inc.'

• 
• 
• 
• 
• 

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Calculate'frequencies'&'volumes'
Extract'topics'being'discussed'
Evaluate'senAment'(tone)'
Track'business'processes'
Correlate'employee,'prospect'
or'customer'aMributes'

'''
ThriveMetrics'

How'Does'ThriveMetrics'Work?'

Communica.on'

Email'&'Calendar'

Instant'Messages'

Call'Transcripts'

Copyright'2014:'ThriveMetrics,'Inc.'

Business'Intelligence'

•  Dashboards'
•  Email'or'SMS'alerts'
•  IntegraAon'with'other'
systems'

Business'Intelligence'(BI)'has'real'value'

•  Customer'Experience/Service'

•  Deploy'resources'proacAvely'for'at]risk'accounts'
•  Reengineer'processes'to'beMer'manage'personnel'and'reduce'boMlenecks'
•  IdenAfy'operaAonally]intense'clients'to'ascertain'real'costs'

•  Sales'Management'

•  IdenAfy'distribuAon'of'effort'amongst'prospects'and'clients'
•  Pinpoint'and'train'to'“High'Performer”'behavior'
•  Develop'“Ideal'Customer”'profile'to'hone'sales'focus'

•  Internal'Corporate'IniAaAves'

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•  Monitor'engagement'around'key'iniAaAves'(e.g.'Diversity'&'Inclusion)''
•  Recognize'underserved'topics'and'groups'
•  Deploy'resources'to'meet'goals'and'obtain'best'ROI'

Copyright'2014:'ThriveMetrics,'Inc.'

6'

• Surface'important'data'and'minimize'the'noise'to'highlight'where'
focus'is'needed'

• Customized'dashboards;'data'you'can'mine'and'correlate'to'your'
relevant'KPI'data'

• All'wriNen'exchanges'vs.'just'what'sales'team'wishes'to'capture'P'
providing'360°'degree'view'of'customer'communica.on'

• Data'vs.'anecdote:'system'curated'rather'than'human'interpreta.on'
of'salient'informa.on'

• Iden.fy'trends'in'real'.me;'ascertain'which'truly'are'key'issues'

• Extracts'informa.on'automa.cally'imposing'no'administra.ve'
burden'on'salespeople'

BI:'Draw'beMer'insights'than'from'Surveys'or'CRM'

Passive''
Capture'
Objec.ve'
Representa.on'

Relevant'
Dataset'

Copyright'2014:'ThriveMetrics,'Inc.'

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•  DirecTV'used'ThriveMetrics'to'
monitor'corporate'iniAaAve'rollout'
'
•  SenAment'analysis'idenAfied'
trouble'during'implementaAon'

•  ModificaAons'to'program'turned'
negaAve'feelings'posiAve'and'
increased'engagement'
'
•  Most'importantly:'ini#a#ve'was'
successful'spurring'the'desired'
changes'

22%'jump'in'engagement'and'posi.ve'senAment'

…'

Case'Study:'DirecTV'

Copyright'2014:'ThriveMetrics,'Inc.'

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Sales'Accelera.on'P'$12.8bn'

Business'Intelligence'(BI)'
P'$14.6bn'

Marke.ng'Automa.on''
P'$1.2bn'

Market'Opportunity:'Defining'a'New'Segment'
CRM'P''$21bn'

Copyright'2014:'ThriveMetrics,'Inc.'

ThriveMetrics'today''
•  Sales'

•  Completed'four'project]specific'deployments'
•  Successful'DirecTV'installaAon'resulted'in'naAonal'press'accolades'
•  Signed'annual'contract'with'top'US'bank'
•  Client'ROI:'cost]savings'within'first'three'months'pays'for'ThriveMetrics'
for'next'3+'years''
•  Secured'Channel'Partner'in'Financial'Services'verAcal'
•  Successfully'deployed'both'on]premise'and'in'cloud'

•  Capital'

•  $1M'raised'to'date'
•  Currently'in'A1'with'addiAonal'$1.5M'

•  Use'of'Proceeds'

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•  ConAnued'improvements'to'enterprise'offering;'launch'SaaS'offering'
•  Team'Expansion:'Sales,'Professional'Services'

Copyright'2014:'ThriveMetrics,'Inc.'

University of Chicago

Cornell University

CEO & Founder of
FatWire

Dr. Mark Fasciano
Chairman and
Co-Founder

ThriveMetrics'Team'

Eugene R. Souther
Chief Executive
Officer
•  SVP Strategy &
• 
Development Morningstar, Inc.
• 
•  SVP Client Development
• 
– S&P - Capital IQ
•  Lehigh University;
Fordham University
Graduate School of
Business

•  VP Technology, GBI

Dan Spiegel
Chief Technology
Officer

Umer Mujeeb
Big Data
Business Analyst

• Stony Brook University

• Big Data Busioness
Analyst
•  VP Engineering,
adMarketplace
•  Cornell University

10'

Dr. Steve Skiena
Chief Scientist

• Big Data Analytics Expert
and Distinguished
Professor at Stony Brook
University

• University of Illinois

Broad'range'of'experience'with'startups'and'public'companies'spanning'financial'
services,'technology'and'business'services.'''
We'know'how'to'build'and'get'products'to'market'and'we'know'our'audience.''
Copyright'2014:'ThriveMetrics,'Inc.'

Adam
Quinton

•  Advisor to
growth
companies

•  Former Bank of
America Merrill
Lynch

•  Lucas Point
Ventures

Our'Investors'

Canrock
Ventures
Investment Fund

Jim Estill
•  Founded EMJ
Data
Mark Fasciano
•  Founded
FatWire
Ted Smith
•  Chairman & CEO
John Hassall

Copyright'2014:'ThriveMetrics,'Inc.'

Adam
Famularo
•  Verizon
Enterprise
Solutions
•  Former CA
Technologies

11'

• BlueCrest Capital
Management, LLP

Donna
Winston
• CEO NES
Global Talent

• Former Goldman
Sachs

Tig
Gilliam

• Former Adecco
Group, PwC &
IBM
• Active Investor

Contact''
Eugene'R.'Souther'
Chief'ExecuAve'Officer'
ThriveMetrics,'Inc.'
720'Northern'Boulevard'
Brookville,'NY'11548'
eugene.souther@thrivemetrics.com'
+1.917.834.2118'
'

Copyright'2014:'ThriveMetrics,'Inc.'

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