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Diana Goodwin


Senior Program Manager
Successful results-focused program manager with 15+ years’ experience driving global
initiatives that fulfill strategic objectives, add to the bottom line and increase market
opportunities. Especially adept at leading virtual, cross-functional teams to success, from
initiation to launch of new corporate initiatives and in the complete lifecycle of fully assimilating
M&A integrations across marketing and communications. Success based upon strong
communications, analytical, process and reporting skills across stakeholders and levels,
including executive. An energetic, pragmatic leader with a decisive, fearless work style who
consistently meets or exceeds goals while maintaining budgets and schedules.

Program and project management
M&A integrations
New program and product
Go-to-market strategy, programs and
Adoption readiness planning

KPI’s, dashboards and reporting
Process development and
Change management
Global team management

Corporate Experience
Family Leave


Acquisition Integration Lead (Consultant)
Cisco Systems San Jose, CA
Program managed 10+ Cisco software and services acquisitions for Global Marketing and
Corporate Communications (GMCC) as key member of the corporate development integration
process. Additional revenue from acquisitions of up to $100M per year.
• Collaborated across Cisco and newly acquired company’s marketing and communications
departments to drive the integration and go-to-market strategies and messages as well as the
business readiness plan development and implementation for each acquisition. Put together
and managed virtual, cross-functional teams, prepared and monitored schedules and budgets,
handled all change management, ran project meetings and drove integrations to a successful
completion, on time and on budget leading to organizational growth.
• Hands on role working closely with executive sponsors to lead the transition plan for people,
processes and systems into GMCC, partnering cross-functionally with GMCC strategy lead,
engineering, channels, service and corporate development integration and change
management teams. Handled up to three integrations at the same time, ensuring that each was
on track to achieve objectives and projected market impact.

Aligned the integration of each acquisition with Cisco’s integration processes and systems as
well as with corporate business standards and models. Developed numerous processes and
controls to ensure accurate and smooth conversions into marketing and communications.
Provided ‘lessons learned’ feedback after each integration and updated processes when
appropriate. All processes are still in place today.
As an integral part of the business readiness plan, drove the development of all messaging
across companies with sales and employees and externally with customers, partners and
influencers. Ensured that messages were consistent and resonated with stakeholders and
Created and implemented tracking analytics (KPI’s, dashboards, etc.) and reporting
mechanisms providing information across all stakeholder groups, including the team,
management and executives for both companies. Many of these analytics were used
throughout the company as measurements on other projects.

Adoption Lead and Subject Matter Expert (Consultant)
Program managed from beginning to end the launch of Cisco Unified Computing Systems
(Cisco’s first hardware/software offering), an integral addition of Cisco’s Data Center 3.0
global strategy.
• Developed and managed the global integration adoption plan that included all productreadiness and go-to-market activities across sales, marketing, business readiness,
manufacturing and human resources. Led project meetings, tracked project status and issues
and reported status to team, management and executives. Project came in on time and on
• Developed extensive end-to-end project processes (synched with Cisco’s New Program
Introduction (NPI) process and change management procedures), reporting mechanisms and
success metrics. Recognized across Cisco for astutely understanding, managing and reporting
across a complex global corporate culture and business.
• As subject matter expert, spearheaded cross-organization functionality, content, positioning,
messaging, etc. decisions to ensure launched product was complete and integrated into
Cisco’s product line, sales cycle, marketing programs, support activities, etc.
• Collaborated across the team and created product KPIs and dashboards to track product
success after launch. Many of these still in place today.
Adoption Lead and Subject Matter Expert (Consultant)
Program managed global partner programs’ integrations and launches for Cisco Customer
Advocacy Services Marketing. Managed and provided guidance during the planning phase,
facilitated implementation and adoption and supported executive management to successfully
champion the change.
• Developed and managed global marketing and communications integration and launch plans
and programs for seven Cisco support programs sold by systems integrators around the
world. Developed and monitored budgets and schedules and led project meetings to ensure
on time, on budget delivery of all major offerings. Recognized across Cisco for an ability to
successfully manage and integrate multiple major projects concurrently.
• Co-developed partner communications and training readiness workshops and materials to
prepare partners to sell and deploy Cisco service offerings. Over seven years more than 1K
partners were prepared to sell the offerings.

Developed product adoption and implementation methodology and associated processes,
checklists, tracking metrics and reporting mechanisms, including stakeholder
communications and end-to-end checklists and other supporting processes and materials.
Continually updated these from ‘lessons learned’ on each project and integrated all into
Cisco’s NPI process.

Partner Program Manager (Consultant)
Hewlett-Packard Cupertino, CA


Marketing and Communications Manager (Consultant)
SGI Mountain View, CA


Director, Corporate Communications
Unison Software Sunnyvale, CA


Marketing Writer/Editor (Consultant)
Amdahl Corporation Sunnyvale, CA


Marketing Communications Manager
Office Automation Systems San Diego, CA


Community Service
Henry W. Coe State Park
Uniformed Volunteer and Fundraiser
Volunteer in park greeting and educating visitors, adults and children. Provide pro bono services
including fundraising and managing all aspects of the park’s largest yearly fundraiser,
Backcountry Weekend.
Pine Ridge Association at Henry W. Coe State Park
Board Member and President


Education and Certifications
Northeastern University Boston, MA Courses in Marketing and Advertising
Philips College Gulfport, MS Certificate in Business Legal
The George Washington University School of Business Project Leadership, Management and