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Kathryn Smith

8136 S. 92nd Ave, LaVista, NE 68128

H: (402)596-0510 kwsmitty4@aol.com C: (402)630-4074
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Sales and marketing executive with proven success in delivering revenue and profit gain in
highly competitive environments.

Sales Leadership Business Development Sales Channel Expert
Training Customer Relations Contract Negotiations

Sales Leader: New business development, new product introduction and lead generation
maximizing revenue potential and sales
• Launched company to become Midwest #1 sales rep organization.
• Fostered business relationships and rallied troops to increase sales from $18- $25 Mil.
• Created win-win partnerships between manufacturers, wholesalers and retailers to increase new
product sales.
• Enhanced company position leading to greater recognition within industry and increased sales of
200% over 7 consecutive years.

Strategist: Identifies deficiencies and crafts solutions that bridge gap and improve competitive
advantage for end-use markets
• Executed expansion, directed initiatives that secured preferential pricing, shelf space and promotional
funds for new products increasing sales by 102% in declining market.
• Created and launched new platform that propelled distributorship into #1 position in market.
• Formulated pricing structure that enabled rapid sales increase, supporting year to year company
objectives and growth.

EDUCATION
B.S. Business Management & Marketing, Minnesota State University, Mankato, MN
Bd of Directors: AGA (American Gas Association) and MN Energy Council
Committee Chair: ASHRAE, Platteview CC, NWGA
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CAREER HISTORY

SouthWinds Golf, Omaha, NE June 2000-Present
Principal
• Launched new company from scratch and achieved sales of over $1.4Mil in 4 yrs.
• Consistently exceeded sales/margin goals for all leading manufacturers:
Tehama: 700% increase in 4 yrs., Maui Jim: 130% increase in 2 yrs., AM&E: 125% in 3 yrs.
• Managed relationships with manufacturers negotiating preferred commissions, pricing and terms.

Sunderland Brothers, Inc, Omaha, NE Jan 1997-June 2000
Sales Manager-Omaha Branch
• Created and managed strategic plan increasing sales from $18 to $25 Mil in 4 yrs.
• Managed P&L, operations, marketing, sales forecasting and training for 18.
• Reestablished relationships with 24 manufacturers negotiating preferred pricing, terms, marketing
and advertising programs.
3M, Omaha, NE June 1990-Jan 1997
Territory Manager
• Established 3M as a leader by increasing distribution from 36 to 52 wholesalers.
• Increased sales from $750K to over $1.8Mil, leader in new product introductions.
• President’s Club winner.
• Hand picked to lead new product introductions in territory.

Northern Natural Gas, Omaha, NE Jan 1980-April 1990
Sales and Marketing Director
• Developed, executed and managed sales, strategic marketing and new product introductions
for long term energy solutions in the commercial market for 32 natural gas distributors.
• Managed relationships with all indirect channels (manufacturers, wholesalers and retailers) to
increase sales of new technology to end users in the commercial market.
• Developed and executed communication, promotion and training plans.
• P&L, budget and forecasting responsibility for $3.2 Mil budget.