John Chambers

Chairman and CEO
December 12, 2013
2013 Financial Analyst Conference
Our Strategy & Opportunity
© 2013 Cisco and/or its affiliates. All rights reserved.
Forward-looking Statements
This presentation contains projections and other forward-looking statements regarding future events or the
future financial performance of Cisco, including future operating results. These projections and statements are
only predictions. Actual events or results may differ materially from those in the projections or other forward-
looking statements. Please see Cisco’s filings with the SEC, including its most recent filings on Form 10-K and
10-Q, for a discussion of important risk factors that could cause actual events or results to differ materially from
those in the projections or other forward-looking statements.

GAAP Reconciliation
During this presentation references to financial measures of Cisco will include references to non-GAAP
financial measures. Cisco provides a reconciliation between GAAP and non-GAAP financial information on our
website at www.cisco.com under “About Cisco” in the “Investor Relations” section.
http://investor.cisco.com/financialstatements.cfm
© 2013 Cisco and/or its affiliates. All rights reserved.
What’s On Your Mind About Cisco
• Pace of Change
2
… Implications
• What Happened in Q1? Q2 Guidance?
• Capture Market Transitions  Cloud, SDN
• Ability to Maintain Market Share, Margins
• Why is Cisco More Relevant to Customers Today and Tomorrow?
• What Cisco Looks Like in 3+ Years?

Commitment to Shareholder Value
© 2013 Cisco and/or its affiliates. All rights reserved.
Changing
The World is
© 2013 Cisco and/or its affiliates. All rights reserved.
And It’s
Changing Fast
Pace Of Change
2
Technology
Transitions
Economic
Transitions
Market
Transitions
© 2013 Cisco and/or its affiliates. All rights reserved.
The Only Constant is Change
Business Implications
Technology Transitions
Mobile
New Breed
of Apps
Cloud
Data &
Analytics
Internet of
Things
Experience
Expectations
Growth &
Innovation
Security &
Privacy
New Business
Models
Agility &
Speed
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco “The Disruptor”
Technology Transitions
Bridged Network
Centric
PC Voice and
Data
Dedicated Fixed Circuit Shared Unconnected
Application
Centric
Cloud
Any
Device
Video
Virtual
Mobile
Packet
Switched
Routed
Internet of
Everything
MOVING TO IP
DC
© 2013 Cisco and/or its affiliates. All rights reserved.
Our Competitive Advantage
Market
Transitions
Customer
Driven
Architectures
(5 Phases)
Sustainable
Differentiation
© 2013 Cisco and/or its affiliates. All rights reserved.
Innovation Engine… In the Last Year
Catalyst 3850
Catalyst 6800
Nexus 7700
ISR 4400
CRS-X
NCS
UCS + Whiptail
ACI + Nexus 9K
Cisco Expressway
Jabber Guest
MX300
Security Services
ASA Virtual Firewall
NG Security Appliance
Meraki
Cariden
Broadhop
Intucell Systems
Cognitive Security
SolveDirect
Ubiquisys
JouleX
Composite Software
Sourcefire
Whiptail
Insieme
Citrix
Microsoft
NetApp
RedHat
VCE
F5
EMC
IBM
SAP
Symantec


*Partners from ACI Launch
Build Partner Buy
© 2013 Cisco and/or its affiliates. All rights reserved.

Q1 FY14 Results

Financial Highlights Geographical Highlights Product & Service Portfolio Highlights

63.0%
62.0%
66.6%
58%
60%
62%
64%
66%
68%
Total Product Services
Switching
NGN Routing
SP Video
Collaboration
Wireless
Datacenter
Security
Other
Services
Y/Y
© 2013 Cisco and/or its affiliates. All rights reserved.
Nexus 9K CRS-X
New
Platforms
NCS
Service
Provider
Three Focus Areas
Emerging
Markets
© 2013 Cisco and/or its affiliates. All rights reserved.
Nexus 9K CRS-X
New
Platforms
NCS
Service
Provider
Emerging
Markets
If orders in emerging, service provider and high end core had
grown consistent with Q4, product orders would have been +5%
(not -4%).
© 2013 Cisco and/or its affiliates. All rights reserved.
What Happened Q3 / Q4  Q1... Pace of Change
Top 5 India Russia Brazil China Mexico Rest
Q3 13% 29% 16% 14% 8% 4% 13%
Q4 1% 19% 0% -1% -6% 12% 15%
+6%
-11%
Europe*
+12%
-3%
APJC
+12%
+5%
US Comm
+9%
0%
US ENT
+4%
-11%
US PS
Emerging
+13%
-5%
SP
Developed
© 2013 Cisco and/or its affiliates. All rights reserved.
*Developed Europe. Metrics are orders, Percentages refer to annual growth rate for each quarter.
Upper Section refers to Q3FY13 & Q4FY13. Bottom section represents growth rate range from a period of highest to lowest range of variably within last 5-7 quarters
Emerging Countries
Long-Term Growth 6-10%
What / Why Q3/Q4  Q1
• Economic
• Currency
• Always 2 – 3 Unique
• Areas Improve
Vision / Strategy
• Outcomes / Results
• Architectures  Phase Implementation
• Focus Entire Company
• CSR
• Digitize Country
Numerous external factors affect supply and demand over which we have limited control. Cisco seeks to take these factors into account to the extent possible when predicting future events.
Actual results could differ materially from these hypothetical scenarios due to a variety of factors listed in Cisco’ SEC filings, including business and economic conditions.

Top 5… 13%  -21%
Total = 13% -12%
© 2013 Cisco and/or its affiliates. All rights reserved.
Israel… 1
st
Digital Country / Innovation
2X Growth… 4 Years
Forecast Double Digit Next 3 – 4 Years
• Growth
• Jobs
• Inclusion
• Education
• Healthcare
• Innovation
• Urbanization… S+CC
• Security
© 2013 Cisco and/or its affiliates. All rights reserved.
Reality of Service Provider Today
Service Provider – Cost and Profits
Service Provider – ARPU
0%
15%
65%
75%
2009 2013
OPEX Revenue
CAPEX / Revenue
2009 2013
Fixed Data
Fixed Voice
Mobile Voice
Mobile Data
Source: ACG Research, Q3 2013
© 2013 Cisco and/or its affiliates. All rights reserved.
Service Provider Q1’14 Product Bookings
-13
-12
-11
-10
-9
-8
-7
-6
-5
-4
-3
-2
-1
0
-6%
Product Transitions
/ New Platforms
-2%
-13%
-3%
Set-tops
SP Video
Edge
Other
-2%
© 2013 Cisco and/or its affiliates. All rights reserved.
Service Provider Focus
• Outcomes / Results
• OpEx / CapEx / Speed
• Resource Allocation
 Speed of Decisions / Deals
• Operational Excellence
Business
Entities
Customer
Segment
• OpEx / CapEx… ARPU
• Speed Services
• Monetization
• Innovation / Differentiation
• “Decisions on Architectures Lengthening”
SP Outcomes / Results  An Expanded SP Approach
Geographic
Cisco Innovation
(Disruptor)
Architectures
Customer Driven
#1 Products
Differentiation
© 2013 Cisco and/or its affiliates. All rights reserved.
Recent New Platforms and Product Refreshes
Nexus 9K CRS-X
New
Platforms
NCS
Switching & Storage
• Catalyst 2900 refresh
• Unified Access Catalyst 3850
• Nexus 6000
• Nexus 7700 with F3
• Nexus 9000
• SAN refresh 16GB
Wireless
• 1K, 2K and 3K Access Points
refresh (incl. AP3700 11ac)
Next Generation Routing
• CRS-X
• NCS (6000 and 4000)
• ISR 4400
• Cloud Services Routers
Security
• Mid Range ASA refresh
Collaboration
Endpoints
• Cisco DX650 Video phones
• Cisco Speaker Track 60 Camera
• Cisco TelePresence MX300 G2
Infrastructure
• TelePresence Server on Virtual
Machine
• Cisco Collaboration Systems Rel 10.0
• WebEx enabled TelePresence
Conferencing
• Jabber Guest
• Cisco WebEx Meetings
Server Update
Servers
• UCS Sandy and IV Bridge refresh
SP Video
Software and Solutions
• Videoscape Unity (CES2013)
• Various NDS Suites: Videoscape
Security Suite, Media Highway client
platform, Snowflake 13 and 14
• Solutions: cDVR, Video Everywhere,
Videoscape Express
• New client platforms: OpenUX
Snowflake, Software Solutions
for RDK
Infrastructure
• DS384 for Converged Video and
Data on RFGW10
• Encoding & Streaming: DCM,
AnyRes, PNC, D9859
Product Margin Strength & Stability
© 2013 Cisco and/or its affiliates. All rights reserved.
Segments
Service
Provider
Enterprise
Commercial
Public
Sector
© 2013 Cisco and/or its affiliates. All rights reserved.
Enterprise / Commercial  #1 IT Partner
Vision / Strategy
5 Quarters…US Enterprise 8-10%, US Commercial = 5-11%
Customers
• Outcomes / Results
• Market Transitions
• Architectures
• #1 Products
• Software / Hardware / ASICs / Services
• Channel Leadership… CRN 100 Leaders
• Expanding Sales Resources
• Customer Satisfaction
• Innovate B / B / P
• Disruptor… Transitions
• IoE, ACI, Security
• CIO Conference
• #1 IT Partner
BUSINESS
ENTITIES
CUSTOMER
SEGMENT
GEOGRAPHIC
© 2013 Cisco and/or its affiliates. All rights reserved.
Numerous external factors affect supply and demand over which we have limited control. Cisco seeks to take these factors into account to the extent possible when predicting future events.
Actual results could differ materially from these hypothetical scenarios due to a variety of factors listed in Cisco’ SEC filings, including business and economic conditions.

Cisco Growth Drivers… Tied to Technology Transitions
Real Power of Cisco… Architectures
Driving Growth Now Invest for Growth
Future
Growth
Mobility Video Cloud
Emerging
Markets
Services Collaboration Software
Internet of
Everything
Security
Core Routing & Switching is the Foundation
Architectures  ASICs + Software + Hardware + Services
© 2013 Cisco and/or its affiliates. All rights reserved.
50%
#1
TelePresence
40%
#1 Web
Conferencing
22%
#2 X86
Blade Servers
45%
#2 Storage:
Area Networks
31%
#1 Network
Security

#1 Cloud*
Leading Market Share  Deliver Architectures  Disrupt
(Q3 CY13)
#1 ENT
Routing
75%
#1 Wireless
LAN
54%
#1 Switching:
Modular/Fixed
66%
#1 Voice
38%
#1 SP
Routing
53%
Source: Dell’Oro, ACG, Synergy, IDC, Infonetics – December 2013
15%
*Q2 CY13 Data
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco Competitors Lacking Breadth and Architecture
#1
ENT Routing
#1
TelePresence
#1
Wireless LAN
#1
Switching:
Modular/Fixed
#1
Voice
Cisco Network Security share does NOT include Sourcefire
#2
X86 Blade
Servers
#1
Web Conferencing
#2
Storage: Area
Networks
#1
Network
Security
Competitors listed above are not the only competitors in these markets and share shown is relative share versus listed competitors
Customers’ Problems… OpEx  Integrator, Speed of Services Delivery
Cisco
Checkpoint
Juniper
Fortinet
Other
Cisco
Avaya
Unify
NEC
Other
Cisco
Polycom
Huawei
Logitech
Other
Cisco
Aruba
HP
Ruckus
Other
Cisco
HP
Juniper
Dell
Other
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco
HP
Juniper
Huawei
Other
Cisco
HP
IBM
Dell
Other
Cisco
Citrix
Microsoft
Adobe
IBM
Other
Cisco
Brocade
HP
Other
Architecture for Mobile Service Providers
Take Our Weakness, Make It Our Strength
UNIFIED DATA CENTER
INTELLIGENT NETWORK
CLOUD SERVICES… MOBILE / FIXED
CLIENT ACCESS
Next Generation
HotSpot (2.0)
V
i
d
e
o
s
c
a
p
e

/

M
e
d
i
a
n
e
t

C
o
l
l
a
b
o
r
a
t
i
o
n

IP Core
Packet Core
RAN Backhaul
Foundation for the Next-Generation Internet
Small Cell Gateway
ASR 9000/5000
UCS / Nexus
NDS
Macro Cells
2G/3G/4G
Small Cells
Wi-Fi Femto
Any to Any
(Devices / Video
Interoperability)
Set Top Box
© 2013 Cisco and/or its affiliates. All rights reserved.
Architectures
© 2013 Cisco and/or its affiliates. All rights reserved.
Appliances to Architecture
WWW
Context
Aware
Functions
IPS
Functions
Malware
Functions
VPN
Functions
Traditional Firewall
Functions
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco Security Architecture
S
E
R
V
I
C
E
S

Access Control
CI SCO SECURI T Y APPL I CAT I ONS + 3
RD
PART Y APPL I CAT I ONS
Security
Management APIs
Firewall
S
E
C
R
U
I
T
Y

S
E
R
V
I
C
E
S

P
L
A
T
F
O
R
M

ASIC Data Plane
I
N
F
R
A
S
T
R
U
C
T
U
R
E


E
L
E
M
E
N
T

L
A
Y
E
R

Device API – OnePK, OpenFlow, CLI
Cisco Network Operating Systems (Enterprise, Data Center, Service Provider)
Route – Switch – Compute Software Data Plane
Cisco ONE
APIs
Platform
APIs
Cloud Intelligence
APIs
Physical Appliance Virtual Cloud
Context Awareness Content Inspection Application Visibility Threat Prevention
APIs APIs
COMMON SECURI T Y POL I CY & MANAGEMENT
© 2013 Cisco and/or its affiliates. All rights reserved.
Network Integrated,
Broad Sensor Base,
Context and Automation
Continuous Advanced Threat
Protection, Cloud-Based
Security Intelligence
Agile and Open Platforms,
Built for Scale, Consistent
Control, Management
Most Comprehensive Security Approach… Outcomes
Network Endpoint Mobile Virtual Cloud
Visibility Driven Threat Focused Platform Based
© 2013 Cisco and/or its affiliates. All rights reserved.
24
10
9
8
7
6
4 4 4
-5
-15
-5
5
15
25
35
CSCO EXTR ARUN BRCD JNPR ADTN FFIV SHOR RVBD HP
Jan 13 Survey Apr 13 Survey Jun 13 Survey Oct 13 Survey
Equipment Spending Plan Over Next 12 Months
SDN in Data Center – Cisco the Leader
More able In-line with peers Less able Don’t know
5%
10%
30%
25%
30%
10%
10%
30% 30%
20%
15%
20%
30%
35%
Down 10%Down 5% -
10%
Down 0% -
5%
Flat Up 0% -
5%
Up 5% -
10%
Up 10%+
Apr. 2013 Jul. 2013 Oct. 2013
Expected Y/Y Spending on Cisco
Voice of Our Customers
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
ALU
ARISTA
IBM
HP
JNPR
Brocade
CSCO
© 2013 Cisco and/or its affiliates. All rights reserved.
Source: Morgan Stanley CIO Survey, October 2013,
Barclays Networking Survey, C3Q13
Voice of Our Customers
No
Yes
No
Yes
NO 92%
Are you considering changing your primary
networking hardware vendors in the next 12 months?
NO 88%
YES 12% YES 8%
2013 2012
Source: Network Purchase Intentions, ZK Research, October 2013
© 2013 Cisco and/or its affiliates. All rights reserved.
Why Are Our Customers
Saying This?
© 2013 Cisco and/or its affiliates. All rights reserved.
Evolution to Application Centric Infrastructure… Disruptor
2010
Compute
Network
Storage
VIRTUALIZATION
2005
Data
Voice
Video
Network
IP
CONVERGENCE
Today – App Economy
Applications,
Networking, and
Scale With Security
APPLICATION CENTRIC
INFRASTRUCTURE
© 2013 Cisco and/or its affiliates. All rights reserved.
Our Discussion Last Year
APPLICATIONS
PRESENTATION
SESSION
TRANSPORT
NETWORK
DATA
PHYSICAL
OLD MODEL:
Client Server
Applications
Unified Platform
The Network /
Internet is the
Platform
ASICS + Hardware + Software + Services  Intelligent IP Network
NEW MODEL:
Mobile - Cloud
Infrastructure
© 2013 Cisco and/or its affiliates. All rights reserved.
• Plays to All Our Strengths

• Today SDN… First Generation
– Very Complex… 2 Separate Networks
– Very Costly, Challenges Reliability / Flexibility
• We Will Embrace and Lead NG SDN
• Huge Opportunity NG SDN / ACI / Fast IT
• Application Centric Infrastructure
Why is SDN Good for Cisco
Client
Server
Mobile
Cloud
App
Economy
Fast
IT
Network
Programmability
   
© 2013 Cisco and/or its affiliates. All rights reserved.
Rewrite Rules… Programmability Deploy Across Network
Cloud / DC, WAN, Access

Application Centric Infrastructure

I N N O VAT I O N
Physical Virtual Services Networking
APPLI CATI ON NETWORK POLI CY
SI NGLE POI NT OF MANAGEMENT
A
Simplified
Network
Open Source

Open
Community

Open APIs
SYSTEMS SOFTWARE HARDWARE ASI C
• Separates Applications  Common Policy  Infrastructure
• Application Policy Oriented Management Enables Application Agility
• Automates and Unifies Physical and Virtual Networks
• Leading Edge Performance and Unprecedented Scale
Industry’s 1
st
Adaptive System
That Enables Application
Agility, Automation and Visibility
© 2013 Cisco and/or its affiliates. All rights reserved.
CAPEX Switch
CAPEX / OPEX for
Network + SDN
Cisco Driving Industry Leading TCO Performance
Source: Cisco , ***Gartner: http://www.gartner.com/id=2580215
NO WHITEBOX
ADVANTAGE
3 Year Capex
$5,500*
$4,000*
Whitebox
$2,500
Switch
SW $1,000
per year
Branded
Switch w/
integrated
HW/SW
27%
$14 NETWORK $15 NETWORK
$100 VM
TAX
0
20
40
60
80
100
120
140
160
180
Network Virtualization +
Merchant Switches
App Centric Cisco
$154
$40
Source: * Deutsche Bank 9/27/2013: “Whitebox Switches Are Not Exactly a Bargain”; ASP for 64 port 10GE switch ** Cisco IT
75% TCO
SAVINGS
$40 OPEX***
$25 OPEX**
© 2013 Cisco and/or its affiliates. All rights reserved.
Execution Summary 5 Weeks From Launch N9K
1%
11%
11%
77%
$40M - $100M
$5M - $10M
$1M - $5M
$100K-$1M
0%
20%
40%
60%
80%
100%
15%
7%
26%
19%
13%
20%
Other
APJC
EMEAR
US Commercial
US SP
US Enterprise
PIPELINE ~305 CUSTOMERS
OPEN ECOSYSTEM ACCELERATION
OpenStack and Open Daylight Working Groups Established
NetApp: Flexpod – UCS Director Integration
(FCS Nexus 9K in Flexpod Feb 2014)
SAP: ACI – SAP HANA Deployment Automation
GTM Partnership Traction: Microsoft, F5, Citrix, VCE
• 125 Trained, 350 with 1500 Engineers in
Next 6 Weeks
DEAL SIZE
BUILDING EARLY CUSTOMER TRACTION
WITH APIC SIMULATOR
RAPID CHANNEL PARTNER SCALE
© 2013 Cisco and/or its affiliates. All rights reserved.
of Economic Opportunity
$14.4
T R I L L I O N
Internet of Everything
© 2013 Cisco and/or its affiliates. All rights reserved.
Cisco Differentiation… Achieve Customer Goals
#1 Customer Satisfaction Innovation / The Disruptor
#1 Partner Satisfaction
Software, ASICs,
Hardware, Services
#1 13 Product Families,
#2 in 4, #3 in 2
Scale with Security
End-to-End Architectures
Role of Network…
Increasing Dramatically
© 2013 Cisco and/or its affiliates. All rights reserved.
#1 IT
Company
Everything
We Do…
Deliver Value for
Shareholders
IoE, ACI, Security,
Cloud (New Drivers)
Customers, Partners,
Relevance
Our Competitive
Advantage
Architectures
© 2013 Cisco and/or its affiliates. All rights reserved.
Thank You
© 2013 Cisco and/or its affiliates. All rights reserved.
Forward-Looking Statements
These presentation slides and related conference call may be deemed to contain forward-looking statements, which are subject to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements include, among other things, statements regarding
future events (such as statements regarding our growth and strategy) and the future financial performance of Cisco that involve risks and uncertainties.
Readers are cautioned that these forward-looking statements are only predictions and may differ materially from actual future events or results due to a
variety of factors, including: business and economic conditions and growth trends in the networking industry, our customer markets and various
geographic regions; global economic conditions and uncertainties in the geopolitical environment; overall information technology spending; the growth
and evolution of the Internet and levels of capital spending on Internet-based systems; variations in customer demand for products and services,
including sales to the service provider market and other customer markets; the return on our investments in certain priorities, including our foundational
priorities, and in certain geographical locations; the timing of orders and manufacturing and customer lead times; changes in customer order patterns or
customer mix; insufficient, excess or obsolete inventory; variability of component costs; variations in sales channels, product costs or mix of products
sold; our ability to successfully acquire businesses and technologies and to successfully integrate and operate these acquired businesses and
technologies; our ability to achieve expected benefits of our partnerships; increased competition in our product and service markets, including the data
center; dependence on the introduction and market acceptance of new product offerings and standards; rapid technological and market change;
manufacturing and sourcing risks; product defects and returns; litigation involving patents, intellectual property, antitrust, shareholder and other matters,
and governmental investigations; natural catastrophic events; a pandemic or epidemic; our ability to achieve the benefits anticipated from our
investments in sales, engineering, service, marketing and manufacturing activities; our ability to recruit and retain key personnel; our ability to manage
financial risk, and to manage expenses during economic downturns; risks related to the global nature of our operations, including our operations in
emerging markets; currency fluctuations and other international factors; changes in provision for income taxes, including changes in tax laws and
regulations or adverse outcomes resulting from examinations of our income tax returns; potential volatility in operating results; and other factors listed in
Cisco’s most recent reports on Form 10-K and Form 10-Q. The financial information contained in these presentation slides and related conference call
should be read in conjunction with the consolidated financial statements and notes thereto included in Cisco’s most recent reports on Form 10-K and
Form 10-Q, as each may be amended from time to time. Cisco’s results of operations for prior periods are not necessarily indicative of Cisco’s
operating results for any future periods. Any projections in these presentation slides and related conference call are based on limited information
currently available to Cisco, which is subject to change. Although any such projections and the factors influencing them will likely change, Cisco will not
necessarily update the information, since Cisco will only provide guidance at certain points during the year. Such information speaks only as of the date
of these presentation slides and related conference call.
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 43