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Solution Overview

Applications and Services in the Cloud:
Providing Flexibility to Enhance Business
What You Will Learn

Cisco Cloud Applications and Services allow organizations to give users what they need to do business — when,
where, and how they need it. With flexible deployment models that complement on-premises and hybrid options,
Cisco Cloud Applications and Services include hosted applications and the tools service providers and others
need to host applications (Figure 1).
Figure 1.

Cisco Cloud Applications and Services

Challenge: Why Clouds for Service Delivery?
There is a lot of talk about “the cloud” and concepts of magic spaces that hold data and simplify your business.
There also is a lot of talk about everything being new and different. In some ways it is — clouds provide a new
level of flexibility in application and data delivery. Provisioning applications and services from a cloud provides
operational benefits without the capital expenses of on-premises environments.
Cloud momentum is accelerating. The economic and agility benefits of clouds are creating significant change in
the delivery and consumption of IT services, applications, and content. Cisco enables a world of many clouds —
connecting people and organizations within a cloud, between clouds, and beyond the cloud — and unified across
clouds. There are many variations: private clouds, public clouds, and hybrid clouds, as well as communities of
clouds for healthcare, finance, or governments.
As direct consumers of cloud-hosted applications and services from Cisco and our partners, end users get access
to high-performance, enterprise-class applications and services.

© 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.

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at any time with the security. If. and reliability previously possible only through traditional on-premises deployments. on any device. and invisible. behind the scenes. partners. it is about taking advantage of enhancements that make things easier and improve business processes. © 2013 Cisco and/or its affiliates. which: ● Deliver consistency of service across devices ● Help ensure access to an always-current version ● Support easy service procurement and activation ● Enable rapid deployment at scale ● Are inherently “business-to-business-ready” for customers. Cisco WebEx Cloud Services As direct consumers of hosted applications. cloud is just another delivery model. These services allow you to get what you need to collaborate — when. and how you need it. This document is Cisco Public Information. All rights reserved.Benefits of Cloud Delivery IT focus is shifting to service delivery as content and applications are increasingly being delivered on demand and to mobile users. Collaboration Through the Clouds Cisco focuses on delivering a compelling and consistent user experience for every service delivered from the cloud. These services can be delivered anywhere. ● Interoperability: Cisco offerings help you protect your existing IT investments through interoperability with other premises. they want what works. It is not about “ripping and replacing” everything. Page 2 of 7 . Organizations can achieve significant benefits by taking advantage of applications and services offered through the cloud. the Cisco WebEx cloud can provide user-availability information directly within Microsoft Office applications. and resell hosted services. you rely on Microsoft desktop productivity applications. and you can minimize time and effort spent in deploying new and upgraded applications while reducing the risks of technology obsolescence. like many companies. enterprise-class collaboration applications directly from the Cisco WebEx cloud. For users. “context” as appropriate The critical factor is still about making sure it works and making sure your teams can work. the users’ only concern is that they can complete their tasks and be assured of a consistent experience. performance. your users get business-critical. You can get Cisco WebEx cloud services in two ways: from Cisco or from our partners that build. where.and standards-based solutions. ● Maintenance: The growing portfolio of Cisco WebEx cloud services applications does not require updates to on-premises equipment. back-end. and suppliers ● Shift IT spend from capital expenditures (CapEx) to operating expenses (OpEx) ● Allow organizations to focus on “core” vs. ● Integration: The offerings enable you to continue using existing business applications with the added features of Cisco WebEx cloud services. provide. It should be transparent. Users do not want new and different for the sake of it. Whether it is an on-premises setup in a data center or a cloud from beyond the boundaries of the organization.

Whether from partners or the Cisco WebEx cloud. web meetings. This document is Cisco Public Information.The new collaboration experience is more mobile. and secure document sharing anywhere. ready-to-use service activation Offers unlimited video calling to any standards-based telepresence or video system Implemented and activated by partners. hosted by Cisco with live business-class customer support Cisco WebEx Social Combines the power of enterprise social networking. Macs. social. based on: ● A continuously evolving and expanding portfolio of Cisco Collaboration solutions (on demand) ● Architectural blueprints and light-touch services that help ensure security and full management across the collaboration suite © 2013 Cisco and/or its affiliates. and ◦ related content Increases productivity and accelerates results with the ability to meet anytime. Cisco WebEx cloud offerings include the following products and features: ● ® Cisco WebEx Meetings Manages the entire web conferencing lifecycle. in-person visual experiences. you can enjoy more effective meetings. Building upon Cisco’s end-to-end collaboration architecture and Cisco Validated Designs. demos. tablets. anywhere — even on ◦ mobile devices ◦ ◦ ● Delivers compelling and cost-effective training sessions. and mobile phones Hosted by Cisco and our partners Cisco WebEx Telepresence ◦ ◦ ◦ ◦ ● Indicates who is available and how you can interact with them — message. follow-up. pretested Cisco and partner infrastructure solutions. supporting prework. All rights reserved. phone. In the post-PC era. Cisco solutions support flexible cloud delivery models and “bring-your-own-device” models for new levels of freedom and productivity. The applications enable more natural collaboration. content creation. sales presentations. helping people hear and see one another. or video Offers a hosted subscription telepresence service for small and medium-sized businesses Allows you to be operational in minutes with simple. and virtual. mail. centralized location ◦ ◦ ◦ ◦ Partner-Hosted Cisco Collaboration Services Cisco enables providers to deliver collaboration services with integrated. departments and geographies Enable employees anywhere to quickly find the people and resources they need to get work done Create and capture intellectual capital in one secure. anytime. visual. consistent experience across PCs. partners build cloud collaboration services that support your business priorities. and real-time communications Instantly share information and knowledge across teams. and improve their working relationships and productivity. and online events Hosted by Cisco and our partners Cisco WebEx Connect Allows you to use instant messaging and access presence information from any workspace on any ◦ device ◦ ◦ ◦ ● Delivers a rich. share ideas and content. and on any device. meet. Page 3 of 7 .

operational efficiency. This document is Cisco Public Information. and advanced media services Enables you to build partner communities for telepresence and standard video ◦ ◦ ◦ ◦ Security Through the Clouds Cloud computing introduces security risks and concerns around technology and business processes. Cisco Cloud Security solutions. and consistent end-user ◦ ◦ ◦ ◦ experiences Includes Computer Telephony Integration Object Server (CTIOS) desktop. To succeed with cloud computing. anywhere. supported by the Cisco SecureX Architecture framework. All rights reserved. Page 4 of 7 . data moving to and from applications. organizations must address these new concerns. include: ● Secure Cloud Infrastructure: High-end firewall. in any consumption model Cisco partners take advantage of the following Cisco solution platforms to create and host collaboration services: ● Cisco Hosted Collaboration Solution Unified communications and collaboration applications with a cloud-ready virtualization platform under a ◦ centralized management system ◦ ◦ ◦ ● Scalable architecture based on Cisco Validated Designs Provides access to the latest collaboration applications Simplifies support and maintenance Cisco Hosted Collaboration Solution for Contact Center Quickly and cost-effectively delivers contact-center solutions to end users Lets you subscribe to the application you need as a service in the cloud Includes 500. on any device. and intrusion-prevention-system (IPS) solutions as well as the Cisco Virtual Security Gateway for Nexus 1000V Series Switch and Cisco ASA 1000V Cloud Firewall ● Cloud Security Services: Cisco Security Intelligence Operations (SIO). and application servers. flexibility. The Cisco SecureX Architecture framework provides context-aware policy and enforcement across the entire distributed network environment. The Cisco SecureX Architecture ™ framework enables organizations to establish and enforce consistent cloud-based security policies. VPN. video interoperability. and Cisco ScanSafe Cloud Web Security © 2013 Cisco and/or its affiliates.and 1000-agent deployment models Allows you to benefit from fast deployments. it secures access to applications that reside in the cloud.● A rich media and consistent user experience. In addition. It can also create and enforce security zones so users from different companies can access only their own applications and data. with any content. and enable greater scalability and improved performance. receive up-todate threat intelligence. interactive-voice-response ◦ (IVR) support. Cisco SecureX Architecture also controls access to software-as-a-service (SaaS) applications by authenticating users and managing access privileges and controls. and more ● Cisco TelePresence Exchange System Is a flexible telepresence and video service-creation platform Provides cloud-based managed and hosted Cisco TelePresence services Supports telepresence. Cisco Cloud Email Security.

● ™ ® Secure Cloud Access and Communications: Cisco AnyConnect . video communications. and deliver those unified experiences to any screen. Cisco SIO processes this data for threat analysis and correlation — translating into 1 terabyte of overall data inflow — and then converts it into actionable security updates that are pushed to Cisco security devices throughout the day to provide customer networks with critical. and service control (Policy and Charging Rules Function [PCRF]) © 2013 Cisco and/or its affiliates. Third-Party Service Delivery The Cisco strategy is to enable customers and partners to deliver cloud applications and services. on any network or device. and client devices to deliver new video experiences over the Internet. real-time security intelligence and threat protection. and Cisco SaaS Access Control technologies As a critical component of Cisco Cloud Security Services. Page 5 of 7 . All rights reserved. This ecosystem addresses a broad range of operating systems and includes industry-leading applications and tools for: ● Systems management ● Service orchestration ● Monitoring and analysis ● Deployment and configuration ● Subscriber data management. Advanced virtualization and energy-efficiency technologies allow companies to reduce operating costs. Part of that strategy includes support for third-party cloud services with a broad ecosystem of technology partners and a portfolio of certified enterprise applications and services. Cisco SIO has visibility into 35 percent of global email traffic. and scalability. ™ ™ Because Cisco's cloud portfolio is based on the Cisco Unified Computing System (Cisco UCS ). policy control.000 security devices deployed at customer sites and Cisco data centers located throughout the world. monetize. social media. Cloud Delivery of Video ™ The Cisco Videoscape Mobile Solution is an open platform that uses clouds. online video. with daily visibility into more than 100 million email messages. and feedback from more than 150 million endpoints and 700. with the best possible video quality for the available bandwidth. the network. They can then bundle. enabled in part through the Cisco Developer Community IVT Program. Cisco Videoscape Cloud Solutions include the Cisco Videoscape Media Suite. Cisco TrustSec . Cisco Videoscape Cloud Solutions help service providers deliver new cloud content and applications with optimal flexibility. even as they reduce the effect on the environment. on-demand content. 30 billion web requests. and advertising. Using advanced transcoding and streaming tools. This document is Cisco Public Information. Cisco Videoscape Cloud Solutions provide the platform for service providers to converge content. velocity. which uses an intelligent cloudbased platform with full lifecycle content management to allow service providers to efficiently and cost-effectively manage and publish content over multiple networks to multiple screens. applications. Cisco has developed a third-party ecosystem of Cisco UCS Certified Cloud Applications and Services. these solutions can efficiently deliver experiences to any screen. third-party applications. and communications from any source such as live TV.

and BMC Together we offer a choice of complete solutions that dramatically reduce the time for an enterprise or service provider to deploy cloud services.Cisco works to provide fully tested. We live in a world of many clouds. Citrix. whether it is in the cloud. Why Cisco? The network is the platform for clouds. Unified Data Center. and on demand. while providing a consistent and desired user experience regardless of delivery method (cloud. © 2013 Cisco and/or its affiliates. on-premises. Examples include: ● FlexPod with NetApp ● Vblock with VCE ● Virtualization with VMware. Infrastructure as a Service. VMware. NetApp. and manage cloud solutions. RedHat. All rights reserved. integrating the data center and the network and improving the delivery of cloud services. or hybrid). CA. cost-effectiveness. Cisco's cloud portfolio is a powerful set of capabilities enabling organizations to build public. integrated solutions with industry-leading partners including EMC. and Cloud Intelligent Network — into an integrated architecture that helps organizations realize the promise of the world of many clouds. Only Cisco uniquely enables this world of many clouds — connecting people and organizations with an assured cloud experience. and in which people can collaborate dynamically and consume content on demand. with professional service and technical support expertise across data center. supporting high productivity. Cisco uniquely combines the three pillars of cloud computing — Innovative Cloud Applications and Services. BMC. network. and user satisfaction. Cisco provides industry-leading solutions that unify and simplify cloud resources. and others. This integration offers organizations a choice of complete solutions that can dramatically reduce time and complexity of cloud services deployment. Security-as-a-Service. We can help you realize the full value of your collaboration solution across the deployment that is right for your organization. and collaboration application environments. Microsoft. The key to getting the most out of cloud services is to take advantage of flexible deployment options that give you the highest usage of your resources. on-premises. This document is Cisco Public Information. Virtualization Experience Infrastructure (VXI). Video Delivery. Page 6 of 7 . Cisco and our partners provide a spectrum of industry-leading capabilities. RedHat. Cisco complements these solutions and services with a comprehensive portfolio of cloud enablement services to rapidly design. set up. or a hybrid. Cisco simplifies and accelerates the use of cloud services by providing servicedelivery solutions including WebEx Cloud. further supporting: ● Rapid time to value ● Delivery of new capabilities ● Flexible deployment and scalability models ● Mitigation of technology obsolescence through access to up-to-date applications This comprehensive set of integrated solutions is designed to help companies accelerate cloud success and realize the full value of their cloud implementation. and others. Whether delivered directly by Cisco or through partners. in which IT becomes IT as a Service (ITaaS). Cisco enables IT to provide services and connect people to collaborate. private. and hybrid clouds and offer new cloud services and applications dynamically.

This document is Cisco Public Information.For More Information ● Learn more about Cisco Cloud Applications and Services at ● The Cisco Collaboration portfolio includes products in four major partners. and customers. C22-693351-03 03/13 Page 7 of 7 . ● Learn more about Cisco Cloud Security at All rights all designed to improve your organization’s ability to work more effectively with employees. Printed in USA © 2013 Cisco and/or its affiliates. ● Watch a video about the benefits of the Cisco Hosted Collaboration Solution at