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©2007 Cisco Systems, Inc. All rights reserved.

Cisco Confidential Presentation_ID 0
"Ethernet Industrial.
Fundamentos y Aplicaciones“
Cisco Connected Manufacturing.
The Network is the Platform for Responsive
Manufacturing
Ismael Cuendias
Partner Development Manager Manufacturing
Vigo 15 Enero 2010
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 1
Agenda
Introduction to IE
Market trends for Manufacturing
Solutions
Case Studies
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 2
Industrial Ethernet: Key Trends
Industrial Ethernet Switch market is maturing
More configurations and compliance specifications required
Customers moving past basic connectivity to application-specific
features
Management supporting Mfg protocols (CIP, Profinet, etc)
High-precision timing (IEEE 1588)
Ease-of-use is a must-have
Easy deployment and management
Equipment replacement by a technician who is not trained in switching
Redundancy
High Availability Networks
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 3
Ethernet-to-the-Factory Architecture
Cell Zone
Manufacturing
Zone
Demilitarized
Zone
(DMZ)
Separation between Separation between
Control & Enterprise Control & Enterprise
Networks Networks
Interconnection Interconnection
between Cell Zones, between Cell Zones,
Server Farms, and DMZ Server Farms, and DMZ
Network Connection for Network Connection for
PLCs, HMIs, I/Os, & PLCs, HMIs, I/Os, &
Drives Drives
Enterprise
Network
Factory Floor Optimized
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 4
IE Market - Update
30%
Compound Annual
Growth Rate
• Strong market for all industrial automation equipment
• No. of Ethernet devices continue to expand
• Ethernet is the clear successor to current device networks
Industrial Ethernet TAM
Source: ARC 2007 report adjusted for
macro-economic conditions in 2009
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 5
Industrial Ethernet Markets (Top Verticals)
IE Market Opportunity – Industrial Automation (70%), ITS (20%), Energy/Utilities (10%)
©2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 6
In today’s global manufacturing market, staying
connected is staying ahead.
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 7
Today’s Challenges are Global
The goals of manufacturers remain the
same, but the challenges are magnified
and complicated by an extended value
chain that includes global suppliers and
customers:
Fragmentation of the value chain
Regulatory mandates
Growing risks to the supply chain
More quickly evolving customer
requirements
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 8
Be More Responsive
Cisco Connected Manufacturing solutions allow you to
be more competitive and responsive as you:
Increase the rate of innovation in research and
development
Enable your supply chain to adapt to changing
markets
Improve the efficiency and flexibility of production
processes
Enhance customer intimacy in sales and service
functions
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 9
Speed Product Development
Integrate communications with business
processes
Incorporate customer needs into product
designs
Accelerate delivery of information for
improved collaboration
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 10
Improve Time to Market
Communicate and collaborate with
global design centers and partners
Securely share information from multiple
functions and view project status in real
time
Make simultaneous design changes,
sharing data with suppliers and partners
Enable remote testing to reduce costs
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 11
Adapt to Changing Markets
Securely extend access, visibility, and data
integration to the whole supply chain
Use voice, video, and data to improve communication
between suppliers, partners, and plants
Make better business decisions with increased
process visibility
Quickly and easily inform partners about new
products, technologies, and services
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 12
Increase Productivity
Minimize inventory shortages by viewing
customer orders and monitoring supply
Improve event response with rapid response
to factory floor exceptions, plus faster
resolution of tool downtime and production
issues
Funnel product issues and manufacturing
problems into R&D
Make better business decisions based on real-
time data
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 13
Enhance Safety and
Compliance
Improve safety with better emergency
communications and video monitoring
Protect critical network functions with full
security
Meet regulatory compliance demands
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 14
Improve Customer
Relationships
Identify the right products and features to satisfy
customers and maximize ROI
Increase customer satisfaction with improved
responsiveness to customer orders, problems, product
issues, and service requests
View real-time parts and inventory availability to
respond immediately to customer queries
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 15
Communicate More Efficiently
Leverage subject matter experts throughout the
world
Quickly and easily train remote sales and services
teams
Extend your sales force with more efficient
communications to channel partners and
distributors
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 16
Extend access, visibility, and knowledge across your
value chain
Communicate and collaborate across globally
distributed teams
Securely integrate communications and information
into business workflows
Enable flexibility throughout the value chain
The Network is the Platform for
Responsive Manufacturing
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 21
Solutions
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 22
Ethernet-to-the-Factory Architecture
Cell Zone
Manufacturing
Zone
Demilitarized
Zone
(DMZ)
Separation between Separation between
Control & Enterprise Control & Enterprise
Networks Networks
Interconnection Interconnection
between Cell Zones, between Cell Zones,
Server Farms, and DMZ Server Farms, and DMZ
Network Connection for Network Connection for
PLCs, HMIs, I/Os, & PLCs, HMIs, I/Os, &
Drives Drives
Enterprise
Network
Factory Floor Optimized
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 24
IE 3000 Series Switches
Optimized for the factory floor
– Rugged design
– Support for Common Industrial Protocol (CIP)
– Support for Precision Time Protocol (PTP) via
IEEE 1588
Secure
– Port Security
– User based Authentication
– Secure CIP
Easy to use
– Plug and play setup / Smart ports and custom
macros for Industrial applications
– Integrates into current industrial management
applications
– “Zero-Config” replacement via the IE SwapDrive
Standards Based
– IEEE, CIP, ODVA
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 25
Industrial Ethernet Switch 4/8 port base switch
• 4 & 8-port base switch (10/100BaseT)
2 dual purpose uplink ports
– 10/100/1000BaseT or SFP
– Mutually exclusive
Dimensions
– 5.75” W x 5.75” H x 4” D
• Expandable to include additional:
– 16 10/100BaseT ports
– 8 100FX ports
• Power input:
– 24V/48V DC
– Expandable to support AC & extended DC
• Industrial SFPs supported:
– 100FX / 1000 SX / 100LX / 1000LX /
1000ZX
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 26
Expansion Modules
• 8-port copper module (10/100BaseT)
• 8-port fiber module (100FX)
Expansion options:
– Two 8-port 10/100BaseT modules
– One 8-port 100FX module
– One 8-port 10/100BaseT module and one 8-
port 100FX module
Dimensions:
– 3.5” W x 5.75 H x 4” D
Power module inputs:
– 100-220 VAC
– 90-300 VDC
Dimensions:
– 2” W x 5.75” H x 4” D
• Snap on power transformer module
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 27
Cisco IE 3000 Hardware Features
Feature Description
Mounting DIN-Rail, Wall-Mount and Rack-Mount (19” rack converter
provided)
Temperature -40C to 75C
Relative Humidity 5% - 95% Condensing
Shock 15g (Operational), 30g (Non-Operational)
Surge Protection 4 kV (line to earth) / 2 kV (line to line)
Alarms Dual 24V alarm relays, normally open
Memory Removable Compact Flash
Real Time Ethernet IEEE 1588 (PTP Boundary Clock)
Fiber Connectors LC
Intrusion Protection rating IP20 (Protection against dust, (solids greater than 12mm),
No protection against water)
Power input 24V/48V DC
Ruggedized
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 28
Basic IE Features
Feature Why
VLAN / VLAN Trunking Segment broadcast traffic
DHCP (client) IP Address Assignment
SNMP (v3) Management
IGMP / IGMP snooping (with querier) Manage multicast traffic in producer-
consumer model
Broadcast & Multicast rate limiting Eliminate network disruptions due to
traffic bursts
Spanning Tree Protocol Remove loops in the network
Rapid Spanning Tree Protocol (RSTP) Quick Network recovery after a link failure
Port Mirroring Troubleshooting
Port Security Restrict #devices allowed on a switch
port
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 29
Advanced IE Features
Feature Why
Quality of Service, Access Control Lists
Layers 1-4
Prioritize critical data traffic, Support
Quality of Service and Security Profiles
DHCP Server Assign IP addresses to devices
TFTP Server Store config files for devices
SSH / HTTPS / Telnet access Management
802.1x w/ guest & dynamic VLAN
assignment
Authentication and Access restriction
(Security)
Network Access Control (NAC) Virus Protection
DHCP Persistence DHCP server offers the same IP address
to the devices
Resilient Ethernet Protocol (REP) Segment Protocol, 50 nodes and 50ms
convergence
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 30
IE SwapDrive - “ Zero-Config” Replacement
• What is “ Zero-config” replacement?
– Simple switch replacement in case of a
failure
– No IT expertise required
– IE SwapDrive ensures fast recovery
This solves a key business issue in the IE market
• Files stored on the SwapDrive
compact flash
– IOS Image – (tar, html) – 2 sets
– Config text
– VLAN dat
– Other device configs
Easy to Use
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 31
Cisco IE 3000 Software Features
Feature Description
CIP A peer-to-peer application layer protocol suite, shared by industrial
networks such as DeviceNet, ControlNet and EtherNet/IP.
PROFINET IO Exchange data, alarms and diagnostics information with the
PROFINET automation controllers and IO devices
PTP PTP Software module for time synchronization
Industrial Automation Smartport
Templates
Optimized Smartport profiles for industrial automation devices.
DHCP Persistence DHCP server offers the same IP address to the devices
Resilient Ethernet Protocol (REP) Segment Protocol, 50 nodes and 50ms ring convergence
Catalyst 2960 LAN Base Image +
Factory Floor Optimized
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 32
IEEE 1588 – Precision time protocol
• Precision time protocol (PTP)
– Real-time synchronization in a distributed
system
• Needed in environments with high
performance industrial applications
– e.g. motion control requires sub-micro
second accuracy and precision
– All devices synchronize their clocks to
within 1 microsecond or less
– The high-precision activity is scheduled
(ex: all systems stop at time=x
Standards Based
Master Clock
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 33
Ethernet to the Factory
Securely connects the factory to the corporate network, improving the efficiency
and flexibility of production operations, all in a highly secure environment.
Something goes wrong
on manufacturing line
Engineer
reviews
problem
Visibility for real-time decision-making
Collaboration for monitoring and
control by various stakeholders
Security to protect critical production
networks
Open Standard foundation enabling
adoption of new collaboration
capabilities
Visibility for real-time decision-making
Collaboration for monitoring and
control by various stakeholders
Security to protect critical production
networks
Open Standard foundation enabling
adoption of new collaboration
capabilities
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 34
Connected Factory Floor
Unleashes hidden productivity and transforms performance improvement
initiatives like Lean by leveraging advanced communications and enhances
worker throughput by converting routine and tedious data and
communications tasks to productive manufacturing time.
Equipment
Down-Time
Alerting
ERP
Interfacing
Production
Performance
Tracking
Real-Time
Emergency
Contacting
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 35
Plant Voice over Wireless LAN
Improved productivity through quicker responses to disturbances and
avoidance of work stoppages of up to 50 percent using Voice over Wireless
LAN technology.
Problem with
Flow Rate
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 37
Manufacturing Location-Based Services
Provides complete visibility into the plant and supply chain using standard Wi-Fi
wireless networks to accurately locate assets, people, and inventory.
Parts about to go missing
Alert sent to tech on floor
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 38
Industrial Wireless Video Surveillance
Improves the efficiency and safety of manufacturing environments through
wireless video monitoring, eliminating the need for staff to physically collect
recordings, even in extremely hazardous environments.
Video of intrusion
sent over secure
mesh network
Control room and
grounds security view
video & take action
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 39
Warehouse UC Voice Picking
Provides an open-standards, affordable warehouse voice solution to increase
order accuracy, reduce redundant labor steps, and improve the work
environment.
Distributor
orders product
Manufacturer Call Center Manufacturer Warehouse
Warehouse receives
order request in text
to speech
Increased order
accuracy to >99.8%
Delivery time reduced
80% (60 to 10 minutes)
Measurable ROI in 6–9
months
Increased order
accuracy to >99.8%
Delivery time reduced
80% (60 to 10 minutes)
Measurable ROI in 6–9
months
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 40
Plant
Network Detects
“Component Failure”
and sends alert
Distributed Manufacturing
Provides secure visibility and rich collaboration between multiple plant locations,
enterprises, and partners to improve the speed and effectiveness of business
decisions.
Contract Manufacturer
Supplier
acknowledges order
over phone
Production
Manager connects
to alternate supplier
MII
Production
Manager
contacts supplier
through MII
Secure
data from
CM to
SAP MII
Real-time data visibility
across supply chain
Rich, contextual, real-
time collaboration
Leverage existing
systems and
infrastructure
Real-time data visibility
across supply chain
Rich, contextual, real-
time collaboration
Leverage existing
systems and
infrastructure
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 42
Collaborative Research and Development
Provides manufacturing designers and engineers with real-time collaboration
which accelerates time to market, improves the quality
of collaboration, gains efficiency through reduced travel, all in a
secure environment.
Remote Design Center
Main Design Center TelePresense Supply Partner TelePresense
Data Center
DCV allows active CAD
virtualization, collaboration on
CAD model and live designer
interaction, while full dataset
remains secure
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 43
Team reviews change to 3D design and suggest improvements
Team collaborates on changes until satisfied
Team reviews and approves final design
Design change approved—1 pm EST
Engineer receives call
Access design data on PDA
Review proposed design change
Collaborative Engineering Change
Optimizes design changes for manufacturers through faster, more collaborative
processes that reduce cycle time, minimize data errors, connect appropriate
skill sets, and provide a recorded audit trail.
9 am EST:
Designer writes
change description
PLM converts text to speech
and calls Engineer
Web conference of
approvers are contacted
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 44
Manufacturer Sales Office
Cisco ACE Server Load Balancing
Manufacturing Application Networking
Transforms the Manufacturing data center, reduces hardware at the sales
offices, and improves application performance, enabling increased efficiencies
and faster deployment of local sales and service offices.
Data Center
WAN
Workstation Workstation Headquarters
Cisco WAAS
WAN Acceleration
Virtualize Servers
and Storage
Eliminates Servers
in the Branch
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 45
Case Studies
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 46
Case Study: Toyota Technical Center Asia Pacific
Increased R&D Collaboration
Challenge
Facilitate collaboration from dispersed
locations
Solution
Unified Communications: Voice,
Video and Web Conferencing
High performance converged network
Benefit
Improved collaboration between
regional engineers
Resulting in higher quality automotive
spare parts designs
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 49
Case Study: Lawrence Berkeley Labs
Increased R&D Collaboration
Challenge
Facilitate collaboration from dispersed
locations
Solution
Integrated voice, Web, and
videoconferencing
Benefit
Advance projects more quickly
through frequent and effective
collaboration
About 60% of
manufacturing
industry
executives
believe ad hoc
conferencing
can shorten
development
times by 1 or
more days*
* Source: Forrester Consulting: Unified Communications Delivers Global Benefits, Sept. 2007
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 51
Case Study: Adept Technology
Supply Chain Visibility
Business Challenges
Position company for growth by increasing operational
efficiency
Maintain excellent customer service while reducing costs
Cisco Solutions
Cisco Connected Supply Chain solution: routers, firewalls,
IP Communications, and security products
Cisco Integrated services routers at Adept manufacturing
facilities, service depots, and vendor locations throughout
the supply chain
Business Value
Supply chain visibility supports more efficient, less
expensive service operations
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 53
Case Study: Boeing
Improving Visibility
Challenges
Misplaced toolkits, machinery, parts and WIP inventory
Costs as much as $1 million per incident
Solution
Cisco’s Unified Wireless LAN Infrastructure
Location capabilities and Wi-Fi asset tags
Benefits
Locate tagged assets instantly
Reduces delays in the production
Reduce government fines
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 55
Case Study: Petrom
Cost Savings and Easy Expansion
Challenges
Older IT infrastructure
3,600 users across eight locations
Growth—15,000 users in five years
Solution
Unified communications system
Connected Factory Floor
Benefits
Leveraged existing infrastructure
Built systems for easy expansion
100% elimination of inter-site calling costs
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 57
Case Study: Festo AG
Increased Productivity and Security
Challenges
Separate networks across 250 locations
Supporting 23,000 different products
Production environment in need of optimization
Solution
Cisco Ethernet to the Factory Solution
Benefits
100% uptime over last 12 months
Effective management of security threats
360 degree view of operations
Enhanced manufacturing, sales, customer service and IT
processes
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 59
Case Study: Maher Terminals
Operations and Safety
Challenge
Incompatible devices for communication
Solution
Cisco IPICS—IP Integrated Communication System
Benefits
Cost-effective connection to any device at any time
Crisis management availability
FEMA
FIRE
POLI
CE
COU
NT
Y
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 60
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Case Study: Grainger
Increase Customer Responsiveness
Key business challenge
How to leverage local presence with central enterprise
resources to drive sales, improve customer experience
Solution
Integrating branch and enterprise resources through a
converged network
Result
Shorter hold time for customers
Local touch
Increased annual sales by $60M
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 62
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 63
¿Qué es la Red Ethernet Industrial en SEAT?
Total clientes conectados: 200 (igual que la suma de las anteriores redes)
Total capacidad electrónica (puertos de red disponibles): 696
Total capacidad infraestructura pasiva (armarios, fibras, etc) :27 armarios aprox. 2.100 clientes
©2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 64
Manufacturing Case Studies
Advanced Micro Devices http://newsroom.cisco.com/dlls/global/asiapac/news/2007/pr_03-
26.html
POSCO http://newsroom.cisco.com/dlls/global/asiapac/news/2007/pr_12-04.html?sid=BAC-
J sSynd
Petrom* http://newsroom.cisco.com/dlls/2006/prod_012606.html
Diamond Aircraft* http://www.cisco.com/web/strategy/docs/manufacturing/Diamond_Aircraft.pdf
Toyota Technical Center*
http://www.cisco.com/web/strategy/docs/manufacturing/cisco_toyota06.pdf
VTech http://newsroom.cisco.com/dlls/2006/prod_111406g.html
Lehman & Voss http://www.cisco.com/web/strategy/docs/manufacturing/lehmann_voss_cs.pdf
Boeing* http://www.cisco.com/web/strategy/docs/manufacturing/network_world.pdf
Festo* http://www.cisco.com/web/strategy/docs/manufacturing/cisco_festo06.pdf
Kichler Lighting http://www.cisco.com/en/US/netsol/ns641/networking_solutions_customer_
profile0900aecd8067ef79.html (VoD)
Intel http://www.cisco.com/web/strategy/docs/Intel_CCS_0125a.pdf
*slides available
©2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential Presentation_ID 65
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